Senior Manager, Consumer Marketing - Content Strat

About the Role

Key Responsibilities

• Lead the creation and execution of a comprehensive content strategy for consumer-facing digital platforms and in-clinic experiences, aligned to brand, product, and business objectives.
• Develop content frameworks that serve both B2C and B2B2C needs, including consumer education, in-clinic marketing, and multi-channel storytelling.
• Craft brand narratives and campaign messaging that connect emotionally with pet parents while driving measurable engagement and action.
• Apply a test-and-learn approach to content marketing, using A/B testing to optimize and improve performance.
• Translate quantitative and qualitative research into actionable content strategies, ensuring insights directly inform messaging, creative concepts, and execution plans.
• Analyze content performance across channels, identify trends, and make data-driven recommendations to improve effectiveness and ROI.
• Collaborate with cross-functional partners—including product, compliance, medical, and marketing teams—to ensure content is accurate, impactful, and aligned with broader brand strategies.
• Establish content governance guidelines, workflows, and review processes that maintain brand voice, messaging architecture, and medical integrity.
• Provide input into the consumer journey to ensure content plays a strategic role at key touchpoints, partnering closely with the owner of that function.
• Flex across projects and initiatives as needed when new opportunities arise.

Requirements

• 7+ years of experience in content strategy, editorial planning, or related roles within a consumer brand environment.
• Proven track record of developing and executing content strategies that combine storytelling craft with measurable business impact.
• Deep understanding of brand voice, messaging frameworks, modular content design, and how to adapt narratives across channels.
• Strong analytical skills with the ability to interpret data, identify insights, and optimize content performance.
• Experience with both qualitative and quantitative research and the ability to translate findings into strategic action.
• Exceptional collaboration skills and comfort operating in a highly matrixed, cross-functional organization.
• Experience managing content for regulated or medically sensitive topics is highly desirable.
• Broad marketing acumen with the ability to flex into general marketing initiatives beyond core content responsibilities.
• Demonstrated ability to work in ambiguity, set clear priorities, and execute independently while remaining highly collaborative.
• Excellent communication, storytelling, and stakeholder management skills.
• A strategic thinker who also thrives in hands-on execution.
• An adaptable problem-solver who is energized by building something new.
• Someone who can navigate complexity with confidence and clarity.
• A collaborative partner who values accuracy, integrity, creativity, and measurable impact.

Nice to Have

• Experience managing content for regulated or medically sensitive topics.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Opportunity to help define the voice and content strategy for IDEXX's first-ever consumer marketing function.
• Make a tangible impact on the health and wellbeing of pets worldwide.
• Join a mission-driven company at a transformative time with resources of a global leader and the agility of a start-up.