Senior Manager, Content Marketing

About the Role

Key Responsibilities

• Developing and executing a comprehensive content strategy and editorial calendar that support awareness and engagement programs tailored to the R&L markets.
• Leading and managing content projects focused on engaging librarians and researchers on topics such as Gen AI and content integrity.
• Conducting or commissioning in-depth research on audience needs and insights to produce high-value content for multiple channels.
• Collaborating with marketing partners such as Segment Marketing, Solution Marketing, and Acquisition & Customer Engagement to ensure alignment of content with researcher and library offerings, while maintaining a focus on content quality and relevance.
• Writing, editing, and creating content following brand guidelines and distilling complex concepts into engaging, easily understood material.
• Aligning with senior stakeholders on thought leadership and demand generation content, gaining support during pivotal moments.
• Incorporating an understanding of academic and research trends and library issues to ensure content remains relevant and compelling.
• Ensuring content is successfully activated in market with impactful presentation and effective reach.
• Establishing an approach for monitoring and analyzing content performance metrics to refine strategies and improve audience engagement.
• Creating audience-focused content that motivates, inspires, and educates on key topics for digital awareness campaigns.
• Managing and completing work on time for multiple projects.

Requirements

• Have a bachelor's degree or certificate in marketing, communication, journalism or similar.
• Have excellent English language writing and editing skills.
• Have a proven track record of creating digital content that engages, inspires, or educates.
• Adept at managing multiple projects simultaneously and adhering to deadlines.
• Able to manage and complete work on time for multiple projects.
• Have a STEM background or affinity for science, along with previous experience in an academic or government organization.

Nice to Have

• Experience in developing content in different formats (e.g., white papers, reports, articles, video scripts, infographics).
• Experience working with digital channels and following editorial and branding guidelines.

Qualifications

• Educational background in marketing, communication, journalism, or similar fields.

Benefits & Perks

• Health plan benefits
• Employee Assistance Program
• Retirement Benefits
• Various Leave Programs
• Educational Assistance
• Disability, Life and Accidental Death Insurance
• Paid Vacation
• Up to two days of paid leave for Employee Resource Groups and volunteering
• Flexible working hours
• Wellbeing initiatives, shared parental leave, study assistance, and sabbaticals