Senior manager CRO

adidas

Full Time

Senior

3 days ago

Job Description

About the Role

At adidas, we believe the customer experience does not end at checkout, it is only just beginning. As a Senior Manager CRO, you will play a pivotal role in shaping and driving our conversion optimization strategy for adidas' digital platforms, with a dedicated focus on post-sales and return/exchange process optimization. This is your opportunity to influence a critical stage of the consumer journey that directly impacts satisfaction, loyalty, and future purchases. In this role, you will lead discovery efforts, design and execute A/B tests and experiments, and ensure insights are turned into tangible improvements across the organization. You will work closely with the Consumer Services team to tap into customer feedback, translating it into actionable strategies that elevate both the experience for our customers and performance for the business.

Key Responsibilities

Facilitate discovery process with a cross functional team consisting out of product owner, analytics, User Research, Design and operations.
Partner with business stakeholders to brainstorm the main consumer problems and opportunities and distill the right strategical themes which will drive the business forward.
Set up and run experimentation on hypotheses that come out of the discovery process and guide the evaluation to get the learnings from the tests.
Drive go-to-market handover based on results for optimization to ensure adoption of tools with local partners.
Share learnings with different regions, product owners, UX & design, marketing and development teams with the goal to optimize onboarding journey for new members and support for valuable customers towards their first purchase and beyond.
Leverage best in class tools and processes for monitoring performance, refining audiences, and defining further optimization and personalization.

Requirements

BA/MS/MA in (Commercial) Economics, Marketing, Psychology, Neuromarketing, or relevant experience in AB testing/analytics.
At least 6+ years of experience in defining and executing data driven optimization/ conversion analysis in collaborative multi-functional teams.
At least 2+ years in digital analytics with experience using analytical software such as Adobe, GA, etc.
Good knowledge of A/B testing, all digital research types, measurement and associated statistical methodologies.
Passion for qualitative and quantitative data and developing 'themes' and 'main hypotheses' understandable at senior levels.
Excellent communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.
Strong ability to develop influential and collaborative relationships with key stakeholders and teams.
Excellent time management skills, with the ability to prioritize and multi-task in a fast-paced environment.
Fluent in English, both verbally and written.

Nice to Have

Experience with server-side testing.
Deep comfort with data and a strong background in quantitative and/or qualitative optimization.
Experience working closely with cross-functional technology teams in a fast-paced e-commerce environment.