Web Strategy Manager

Gen Digital

Tempe, AZ

Full Time

Senior

120k-148k

8 days ago

Job Description

About the Role

As Web Strategy Manager, you'll own the optimization of Norton.com to maximize customer acquisition, conversion rates, and revenue per visit. You'll partner with cross-functional teams to create high-performing, data-driven web experiences that drive sales and deliver measurable business results. This role blends strategic leadership with hands-on execution, using insights, testing, and user research to continuously improve landing pages, user flows, and site performance—while driving technical innovations and AI-powered enhancements that elevate the customer experience and business outcomes.

Key Responsibilities

Lead the Norton.com web strategy to drive acquisition and conversion goals.
Plan and execute A/B and multivariate tests, using insights to inform optimization.
Improve site performance and user experience through enhancements, defect fixes, and new digital experiences.
Identify, champion, and help implement technical advancements and AI-driven capabilities to improve personalization, automation, and on-site engagement.
Collaborate with design, media, pricing, product, and legal teams to deliver a consistent, high-quality experience.
Work closely with performance marketing channel owners to ensure end-to-end consistency between ad creative, messaging, and on-site experiences to maximize conversion effectiveness.
Develop and maintain a web roadmap aligned with product launches, campaigns, and business priorities.
Conduct research, user testing, and competitive analysis to guide strategic decisions.
Manage creative briefs, oversee content updates, and ensure quality assurance for all web assets.

Requirements

8+ years in web strategy, e-commerce, or digital marketing roles.
Proven track record improving conversion rates and site performance for high-traffic consumer websites.
Strong expertise in UX, SEO, and conversion optimization.
Proficiency with analytics and testing tools (Adobe Analytics, Adobe Target, GA4, or similar).
Excellent project management and cross-functional collaboration skills.
Experience with CMS platforms (AEM preferred) and personalization tools is a plus.

Nice to Have

Experience with CMS platforms (AEM preferred).
Experience with personalization tools.

Qualifications

Educational background is not explicitly specified in the description.

Working at Gen Digital

Gen Digital is a global leader in consumer cyber safety and trust solutions. The company operates at the intersection of privacy, identity, and security, empowering people to take control of their digital lives. It fosters a dynamic, collaborative environment that embraces innovation and empowers employees to deliver bold, data-driven results. Gen is committed to diversity and inclusivity, recruiting talented candidates from diverse backgrounds and ensuring equal opportunity employment.

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