Website Strategist and Trainer

About the Role

Key Responsibilities

• Work with 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals.
• Train clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies.
• Coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making.
• Perform website optimization activities alongside clients, focusing on UX, conversion rate optimization (CRO), and search visibility.
• Lead strategic website audits to assess UX, navigation, site performance, and content effectiveness.
• Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus).
• Implement AI-driven website tools to improve personalization, automation, and customer experience.
• Occasionally strategize and optimize websites for clients when needed, ensuring they are user-friendly and conversion-focused.
• Work in tandem with IMPACT's internal web design and development team to create cohesive, results-driven website strategies for clients.

Requirements

• Passion for Small Business Growth: You genuinely care about helping entrepreneurs and small businesses grow and thrive.
• Experience Coaching Executives: Comfortable advising and coaching small business executives, with prior experience in guiding leadership teams.
• Proven expertise in website strategy, UX design, and CRO.
• Proficiency in HubSpot and WordPress; additional CMS knowledge is a bonus.
• Familiarity with Business Coaching Systems: Hands-on experience with frameworks like Endless Customers (They Ask, You Answer), EOS, Scaling Up, or other similar systems—and a willingness to embrace all of these principles in your website strategies.
• Strong Digital Marketing Expertise: Up-to-date knowledge of inbound and digital marketing, including HubSpot, SEO and algorithm updates, keyword research, Google Analytics, SEMrush (or similar tools), conversion rate optimization (CRO), social media and YouTube best practices, email marketing, marketing compliance, AI for sales and marketing, content marketing strategies, and website CMS management.
• Familiarity with web analytics, A/B testing, and data-driven decision-making.
• Experience with AI-powered website tools for personalization, automation, or optimization.
• Sales Experience and Enthusiasm: Some sales experience with a drive to deepen your skills, and contribute to IMPACT's own sales efforts.
• Ability to translate complex web concepts into actionable strategies for non-technical clients.
• Commitment to Learning and Growth: A fast learner with the ability to quickly learn and teach the Endless Customers system, as well as other marketing, sales, business, and communication skills.
• Strong Writing, Grammar, and Storytelling Skills: Ability to create and assist clients in creating engaging, error-free content that engages their audience.
• Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes.
• Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus.

Nice to Have

• Additional CMS experience beyond HubSpot and WordPress.

Qualifications

• Reside in Connecticut and be within driving distance of Cheshire, CT for periodic in-office collaboration and content creation.

Benefits & Perks

• Competitive salary range of $80,000 to $100,000, based on experience, with additional incentives.
• Health, vision, and dental coverage.
• 401(k) with company match.
• Paid time off and a flexible work schedule.
• Paid parental leave to support your growing family.