Senior Manager - Digital Customer Marketing

About the Role

Key Responsibilities

• Define and deliver strategy for digital warming campaigns in partnership with broader team, agencies, and partners.
• Manage end-to-end campaign planning, execution, and optimization, ensuring alignment between Marketing and Sales to support customer growth and revenue generation.
• Build test & learn culture, encouraging innovation to deliver new campaigns to elevate program.
• Develop best-in-class, data-driven marketing strategies and communications to engage our partners and customers.
• Provide strategic guidance and recommendations for further enhancing customer treatments, in partnership with key partners.
• Lead the evolution of measurement strategy to more closely link digital efforts to charge volume and efficiency gains to prove out return on investment.
• Lead a team of 2-3 Analysts by setting clear vision, promoting collaboration, and supporting individual growth in a dynamic environment.

Requirements

• 5+ years of marketing strategy and execution experience, with a preference for experience managing development and execution of multi-channel campaigns.
• Innovative and comfortable navigating white space and ambiguity.
• Strategic thinker who can balance big picture with execution components.
• Strong project management skills with attention to detail and the ability to prioritize effectively.
• Analytical and data-driven: ability to synthesize insights and results to make recommendations to drive towards goals.
• Excellent partnership skills: ability to collaborate with and influence multiple cross-functional stakeholders (Sales, Analytics, Product).
• Strong executive presence with ability to communicate effectively across levels.
• Strong people leader with ability to motivate, develop, and inspire a team.

Nice to Have

• Experience managing multi-channel marketing campaigns.
• Ability to develop and implement measurement strategies linking digital efforts to business outcomes.
• Experience working in a fast-paced, dynamic environment.

Qualifications

• Minimum of 5+ years of marketing strategy and execution experience

Benefits & Perks

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities