Senior Manager, Digital Experience

About the Role

Key Responsibilities

• Work with internal stakeholders (product marketing, community, recruiting, sales, etc.) to understand their evolving business needs and goals to help define the web strategy, content, and relevant features that support those goals.
• Monitor, track and report on web KPIs, providing insights for continuous improvement.
• Coordinate with vendors, agencies, and internal teams on enhancements, bug fixes, and performance improvements.
• Develop and implement SEO and data-driven conversion rate optimization (CRO) strategies to improve website performance and increase conversion rates.
• Conduct both qualitative and quantitative research to better understand user behavior and uncover areas for improvement.
• Partner with performance marketing to align paid search, social, and display with web goals.
• Track and report on those goals, providing insights for continuous improvement.
• Design and execute A/B and multivariate tests to optimize key website elements, user flows, and conversion funnels.
• Provide actionable recommendations and insights based on data analysis to drive continuous improvements in conversion performance.
• Collaborate closely with Product Marketing and Content teams to align campaigns with go-to-market (GTM) strategies and business objectives.
• Own end-to-end chatbot strategy, including conversation design, playbook development, routing logic, and integrations with marketing/sales workflows.
• Analyze and optimize chatbot performance (engagement, conversion, routing) to deliver personalized, on-brand experiences that support GTM goals and pipeline impact.
• Stay current on industry trends, best practices, and emerging technologies in CRO and digital engagement.

Requirements

• 5-7 years of experience in web management, SEO, and performance marketing.
• Familiarity with CMS platforms and basic front-end web technologies (HTML/CSS/JavaScript).
• Experience optimizing user experience and site performance leveraging both quantitative and qualitative data.
• Adept at working cross-functionally with product, marketing, design, operations, and external agency teams to deliver results.
• Data-driven mindset with strong analytical skills; able to interpret campaign data and optimize accordingly.
• Excellent communication, collaboration, and project management skills.

Nice to Have

• Familiarity with Starburst's product offerings or the broader data infrastructure ecosystem (e.g., Trino, Presto, data lakes).
• Ability to travel occasionally for onboarding, team offsites, customer engagements, and company events.

Qualifications

• Educational background is not explicitly specified, but relevant experience is emphasized.

Benefits & Perks

• Competitive pay and attractive stock grants.
• Flexible paid time off.
• Comprehensive benefits package.
• Global supportive work environment.
• Total Rewards program reflecting commitment to a rewarding and inclusive culture.