Senior Manager, Digital Marketing

About the Role

Key Responsibilities

• Lead and coordinate the dissemination of product and content for all web products—publications, blogs, emails, newsletters, new pages, etc.
• Collaborate with the digital team and internal and external stakeholders to project manage and provide support for publications, digital projects, events, and initiatives, including website, social content, and outreach materials.
• Manage and support audience segmentation, targeting, and list hygiene to ensure campaigns reach intended audiences with tailored strategies that maximize engagement.
• Develop testing strategies and identify and collect metrics, using analysis to optimize website and email content development, marketing, and dissemination practices.
• Establish standards for website, email, and other digital processes, and support internal stakeholders to foster a digital-first culture.
• Research and stay current with new website, social media, and email trends and best practices, and support organizational/departmental training as necessary.
• Liaise with internal stakeholders to coordinate, draft, and execute content for Roosevelt Institute social channels, following brand standards.
• Support the growth of the Institute's online presence and engagement through ideating and executing dissemination strategies, including editing social content and basic video editing.
• Oversee all website and email content and functionality, liaising with technical support teams for troubleshooting and improvements.
• Help manage and maintain the integrated communications calendar and provide backup support for other digital functions as needed.

Requirements

• Experience with website content management systems like WordPress, email marketing platforms such as Mailchimp and Salesforce Marketing Cloud, and customer relationship management tools like Salesforce.
• Strong knowledge of website analytics and setting up website optimization tools (Google Analytics, SEO, Google Search Console, Google Adwords) and email analytics collection and reporting.
• Experience with social analytics and publishing tools like Sprout Social, Postpone, Buffer, etc.
• Proficiency in website and digital marketing fundamentals, including audience targeting, list segmentation, web page optimization, and performance measurement.
• Versatile understanding of website content development, email best practices, and analytics tools.
• A self-starter approach with the ability to work independently and collaboratively across teams, managing deadlines.
• Strong copywriting skills and experience creating content for email, social media, and websites.
• Strong visual content awareness and stewardship of brand guidelines.
• Proficiency with Google and Microsoft Office Suite.

Nice to Have

• Bachelor's degree in a related field and a minimum of 6 years of relevant work experience (e.g., digital content, email marketing, or digital marketing manager).
• Experience in nonprofits, grassroots organizing, or advocacy.
• Familiarity with web design, web design tools, video support tools, and software like Canva, Camtasia, and iMovie.

Qualifications

• Bachelor's degree in a related field (preferred).
• Minimum of 6 years of relevant work experience (preferred).

Benefits & Perks

• Salary range of $92,032-$103,865 plus benefits.