Senior Manager, Email Marketing

AmTrust Financial Services

Jersey City, NJ

Full Time

Director

125k-155k

7 days ago

Job Description

About the Role

We are looking for a seasoned and strategic Director, Email Marketing, to lead high-impact email campaigns that drive agent engagement and revenue growth. This role is ideal for a performance-focused marketer with deep expertise in lifecycle email strategy, segmentation, and optimization with B2B marketing experience. Maintains a solid understanding of AmTrust's mission, vision, and values. Upholds the standards of the AmTrust organization.

Key Responsibilities

Own end-to-end email marketing strategy, including segmentation, content development, testing, deployment, and performance analysis.
Develop and execute lifecycle campaigns for onboarding, retention, reactivation, and cart recovery.
Collaborate with cross-functional teams (Product, Sales, UX) to align email efforts with broader business goals.
Manage multi-brand email programs for non-P&C, ensuring consistency and compliance across multiple audiences.
Conduct A/B testing and data analysis to continuously improve open rates, click-through rates, conversion rates, and revenue attribution.
Update audience lists, ensure list hygiene for optimal deliverability and performance, and resolve issues promptly.
Maintain distribution calendars and coordinate with social content to support email initiatives.
Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations.
Stay up to date with the latest email marketing trends, tools, and best practices to enhance campaign effectiveness.

Requirements

7-10+ years of hands-on experience in email marketing, with a strong focus on lifecycle strategy and performance optimization.
Proven success in increasing email engagement and revenue through targeted campaigns and testing.
Experience with CRM platforms, marketing automation tools, and analytics dashboards, specifically HubSpot.
Strong copywriting, content, and .html skills.
Familiarity with UX principles and customer experience design.

Nice to Have

Experience managing high-volume promotional campaigns and enterprise email programs.
Demonstrated ability to drive measurable results, including YoY revenue growth and improved engagement metrics.
Insurance industry experience and knowledge.

Qualifications

Educational background is not explicitly specified, but 7-10+ years of relevant experience is required.

Benefits & Perks

Competitive compensation package and excellent career advancement opportunities.
Medical & Dental Plans, Life Insurance, including eligible spouses & children.
Health Care Flexible Spending, Dependent Care, 401k Savings Plans, Paid Time Off.

Working at AmTrust Financial Services

AmTrust strives to create a diverse and inclusive culture where thoughts and ideas of all employees are appreciated and respected. The company values excellence, diversity, and recognizes that embracing diverse backgrounds, skills, and perspectives is essential for maintaining a competitive advantage and being an employer of choice. Diversity is seen as an integral part of the company's identity, operations, and future outlook.

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