Senior Manager, Factor Form Product Marketing

HelloFresh

New York, NY

Full Time

Senior

146k-146k

12 days ago

Job Description

About the Role

The Senior Manager, Factor Form Product Marketing will own the product marketing strategy for Factor Form, Factor's new supplement brand. This includes defining customer segments, value propositions, and product positioning, as well as synthesizing data to uncover new opportunities. The role involves working closely with Product and Growth Marketing teams to ensure consistent messaging across the customer lifecycle, building strong cross-functional relationships, and influencing stakeholders across the organization. The position is hybrid and based at the NYC HelloFresh Headquarters, with the company being part of the HelloFresh Group, which includes brands like HelloFresh, Green Chef, and others.

Key Responsibilities

Keep the customer at the center of everything you do
Develop and own the product marketing strategy for the new venture, including brand positioning, initial launch, and additional product launches
Map out the user journey, gather user insights, and identify new customer needs to focus both the product and growth marketing roadmaps
Serve as one of the main collaborators between the Growth Marketing, CRM, Brand, and Product teams
Identify the target audience and develop product positioning for new product launches
Operate in a highly cross-functional role, partnering closely with Product, CRM, Engineering, Design, Brand, Analytics, UX Research, and Growth Marketing to improve user experience and drive incremental conversion volume, engagement, and retention
Develop and align online and offline marketing campaigns in collaboration with channel owners and the broader growth marketing team
Create product marketing goals and analyze campaign performance
Serve as a key collaborator between the Product and Marketing organizations

Requirements

6+ years of product marketing experience in ecommerce
Experience in collaborating with online marketing channels such as paid social, display advertising, and search engine marketing
Experience developing marketing strategies using both quantitative and qualitative research methods
Experience collaborating with and influencing cross-functional teams across different offices
Strong understanding of market, customers, and competition, and ability to integrate this into go-to-market strategies
Strong communication and presentation skills
BA/BS degree

Nice to Have

Experience in the supplement or health/wellness industry
Experience working in fast-paced, hyper-growth environments
Knowledge of data analysis and translating numbers into actionable insights

Qualifications

BA/BS degree

Benefits & Perks

Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
Generous PTO, including sabbatical, and parental leave of up to 16 weeks
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Tuition reimbursement for continuing education (upon 2 years of service)
Up to 85% discount on subscriptions to HelloFresh meal plans
Access to Employee Resource Groups including those for BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company

Working at HelloFresh

The company offers an inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven organization that is disrupting the traditional food supply chain.

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