Senior Manager, Go-to-Market (GTM) Alignment B2B Marketing Center of Excellence

About the Role

Key Responsibilities

• Build, test and scale B2B sales content strategy including developing sales enablement tools, templates and a content governance model to ensure consistency, quality, and legal compliance across all sales content and ongoing optimization.
• Lead defined GTM workstreams and initiatives, including the creation of planning templates, trackers, and rollout plans related to multi-year strategic planning with the Global Steer Co Committee.
• Assess and document Visa's go-to-market approaches to identify best practices and opportunities for additional marketing support, ensuring alignment between marketing, sales, and product to maximize market impact and efficiency.
• Support initiatives to elevate marketing capabilities related to go-to-market with an emphasis on the use of AI for continuous improvement and innovation.
• Model transparency and a collaborative spirit to empower colleagues and foster a culture of shared success.

Requirements

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
• 9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD.
• 9-10 years of experience in B2B/Product Marketing, Sales or Business Operations, ideally within payments, financial services, fintech, SaaS, or digital/tech industries.
• Familiarity with enterprise buying groups, sales cycles and multi-stakeholder GTM dynamics.
• Strong project management & organization skills with success in managing complex projects in a dynamic, matrixed environment.
• Excellent storyteller with outstanding listening, verbal, and written communication skills.
• Exceptional interpersonal skills, with a proven ability to influence, build consensus, and foster alignment among a wide range of stakeholders.
• Strong analytical skills, with the ability to interpret large data sets, identify trends and translate insights into actionable strategies.

Nice to Have

• Experience working in a hybrid environment with flexibility for in-office days.
• Experience with AI-driven marketing initiatives.

Qualifications

• Educational qualifications as specified in the requirements (Bachelor, Advanced Degree, PhD).

Benefits & Perks

• Salary range of $149,900 to $217,500 USD per year, potentially including sales incentives.
• Bonus and equity eligibility.
• Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.