Senior Manager, Lifecycle Marketing, Dasher

About the Role

Key Responsibilities

• Own the full CRM lifecycle strategy for Dashers, including onboarding, activation, engagement, and churn mitigation.
• Lead and develop a high-performing team of eight Lifecycle Marketers who build and execute campaigns that drive business results and fleet health.
• Oversee all CRM programs and campaigns, ensuring they deliver a cohesive, personalized, and effective Dasher experience.
• Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality.
• Lead the development of quarterly and annual CRM roadmaps and strategic plans aligned with Dasher business priorities.
• Partner with Analytics to define KPIs, analyze performance, and develop benchmarks and reporting rituals.
• Collaborate with Product, Supply and Operations, Integrated Marketing, and Engineering to scope and launch cross-functional initiatives that scale personalization, education, and operational efficiency.
• Advance technical and strategic CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure.
• Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new channels and levers.
• Represent lifecycle marketing in roadmap planning, leadership reviews, and cross-functional working groups.

Requirements

• 8 or more years of experience in lifecycle, CRM, retention, or growth marketing.
• 3 or more years of experience managing high-performing teams with a focus on ownership, accountability, and results.
• A track record of delivering business impact through cross-channel marketing programs, including onboarding, engagement, and churn mitigation.
• Strong stakeholder management and interpersonal skills, with experience influencing across Product, Analytics, Operations, and Engineering.
• Hands-on experience with CRM technology platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar ESPs and segmentation tools.
• Strong analytical skills with the ability to turn data into insights and actions. SQL proficiency is a plus.
• Excellent organizational skills and the ability to manage multiple priorities and timelines.
• A growth mindset, a collaborative spirit, and a bias for action.

Nice to Have

• SQL proficiency.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in lifecycle/CRM/retention/ growth marketing is required.

Benefits & Perks

• Competitive salary within the range of $149,600-$220,000 USD, based on skills, experience, and location.
• Opportunities for equity grants.
• Comprehensive benefits including 401(k) with employer matching, paid parental leave (16 weeks), wellness benefits, commuter benefits, paid time off, and paid sick leave.
• Medical, dental, and vision benefits.
• 11 paid holidays, disability and life insurance, family-forming assistance, mental health programs.
• Paid time off for salaried roles: flexible vacation and 80 hours of paid sick leave per year.
• Paid time off for hourly roles: vacation and sick time accrued based on hours worked.