Senior Manager, Lifecycle Marketing Lead (6 month, Fixed Term)

Oura

New York, NY

Contract

Senior

6 days ago

Job Description

About the Role

At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within - by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day. We are currently seeking a Lifecycle Marketing Manager to support the Growth team during a maternity leave, focusing on lifecycle strategy and channel management, leading planning and execution with support from agency and internal collaborators.

Key Responsibilities

Oversee the day-to-day operations of the lifecycle team including the key marketing systems (Braze + Attentive), content calendar and production workstreams, and program optimization.
Contribute to cross-functional planning meetings and represent Lifecycle Marketing in go-to-market launches, product updates, and promotional moments.
Develop and execute channel plans and lifecycle strategies for campaigns and always-on programs across the user journey.
Drive performance reporting and measurement on lifecycle strategies and campaigns, communicating results, insights, and recommendations upwards on a regular basis.
Manage the production of engaging, empathetic, and relevant messaging that converts across channels and audiences in collaboration with Editorial and Creative teams.
Ensure proper email communication hygiene and compliance protocols, following GDPR, CCPA, CAN-SPAM, etc. standards as they are necessary.

Requirements

Experience in lifecycle marketing, channel management, or related roles.
Familiarity with marketing systems such as Braze and Attentive.
Strong ability to develop and execute strategic plans for campaigns and programs.
Proficiency in performance reporting, measurement, and data analysis.
Excellent communication skills for reporting results and insights.
Ability to collaborate with cross-functional teams including Creative, Editorial, and Product.

Nice to Have

Experience supporting or managing marketing during product launches or promotional campaigns.
Knowledge of GDPR, CCPA, CAN-SPAM, and email compliance standards.

Qualifications

Relevant experience in marketing, communications, or related fields.
Experience working with marketing automation tools and systems.

Benefits & Perks

Opportunity to support a mission-driven company focused on health and well-being.
Collaborative work environment with cross-functional teams.
Supportive and inclusive company culture.

Working at Oura

We believe in creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.

Apply Now