Crunchyroll
We are looking for a Senior Manager, Lifecycle Marketing - Onboarding & Engagement to manage early tenure onboarding and engagement, while leading global lifecycle efforts focused on engaging new subscribers and reducing early churn. This is a critical role in the Lifecycle Marketing team, responsible for shaping the first 90 days of the customer journey—from Free Trial to active, engaged fandom. You will build strategies in converting trial users, encouraging high-value engagement behaviors, and retaining new subscribers at scale. You'll lead global strategy across onboarding and engagement, using Braze to deliver impactful, personalized messaging that nurtures healthy user behaviors and fandom habits. At Crunchyroll, we know anime isn't just content—it's culture. That's why you will play an important part in helping new fans find their favorite shows, deepen their connection with the anime community, and make Crunchyroll a part of their everyday lives.
The Lifecycle Marketing team curates personalized journeys that engage, delight, and build long-term loyalty—from onboarding to retention and beyond. Through data-driven insights, we create strategies that connect users to the right experience, at the right time, on the right platform. Our mission is to promote growth, foster a membership mindset, and maximize lifetime value. At Crunchyroll, we value passionate, inspired colleagues and a culture that celebrates anime as more than content—it's a vibrant community and culture.
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Website
crunchyroll.com
Company Size
101-250 employees
Location
Los Angeles, CA
Industry
Television Broadcasting Stations
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