Senior Manager - Marketing

About the Role

Key Responsibilities

• Partner cross-functionally (product, sales, design, retail) to develop and execute marketing plans for new product launches across retail channels.
• Act as a key liaison between Whalen and retail partner marketing teams to develop and optimize promotional strategies, including promotional calendars, digital placement opportunities, product detail pages, and seasonal push periods.
• Leverage data and market insights to shape campaign strategy and proactively identify growth opportunities.
• Own marketing briefs, calendars, launch plans, and data synthesis.
• Lead the planning and execution of integrated marketing campaigns in partnership with internal teams and external agencies/vendors.
• Manage and optimize marketing channel mix (digital ads, retail media, SEO/SEM, influencer, social, in-store signage) to maximize awareness, engagement, and sales lifts.
• Maximize content development to support rich retail and product in-store and online experiences.
• Oversee the team's design, development, and delivery of marketing assets, including product copy, packaging messaging, sell-in tools, digital banners, and POS materials.
• Maintain brand consistency across touchpoints while adapting assets to each retailer's standards and customer base.
• Establish, build, and operationalize project management systems and workflows, such as Asana or Monday.com.
• Manage vendor relationships and performance; support the assessment and onboarding of new platforms, tools, and software (e.g., DAM, CRM, analytics, social media platforms, marketing automation).
• Ensure compliance with legal and regulatory requirements (e.g., CAN-SPAM, privacy laws, retailer standards).
• Track and report on key KPIs (campaign ROI, product launch impact, retailer engagement, digital performance, brand health).
• Share insights to optimize future marketing investments and team productivity.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6-10 years of progressive marketing experience, ideally in a consumer goods, furniture/home goods, or retail/vendor partnership environment.
• Experience supporting mass retailers (Walmart, Sam's Club, Home Depot, Lowe's, etc.).
• Strong understanding of omnichannel marketing, retail execution, and merchandising.
• Experience developing product launch toolkits, packaging, POS, and digital assets tailored to retailer needs.
• Proficient in digital marketing strategy, including email, SEO/SEM, paid social, influencer marketing, and website management.
• Familiarity with content syndication tools (e.g., Syndigo, Salsify), DAM systems, and retailer content compliance standards.
• Experience using analytics tools (e.g., Google Analytics, Power BI, Looker, or Tableau) to assess campaign performance and customer behavior.
• Strong ability to interpret data and present actionable insights to inform marketing decisions.
• Experience managing creative agencies, freelancers, or vendor partners, including writing briefs and overseeing deliverables.
• Exceptional written and verbal communication skills; ability to create compelling internal and external presentations.

Nice to Have

• Proficiency with Adobe Creative Suite
• Previous experience with CRM systems, Microsoft Office, and SharePoint
• Experienced with A+ content creation; specific Syndigo CXH experience

Qualifications

• Educational background in Marketing, Business, Communications, or related field.