Senior Manager, Marketing Analytics

About the Role

Key Responsibilities

• Define, build, and lead our marketing analytics strategy, becoming a key decision-maker in how we leverage data to shape our marketing and communications approach.
• Provide and maintain centralized reporting in a Tableau dashboard to analyze large volumes of quantitative and qualitative data, interpret results, and present findings to leadership.
• Infuse marketing strategy with data-driven insights and optimizations across all channels, including SEM, paid digital, social, search, television, radio, direct mail, and affiliate marketing.
• Partner with the Marketing team, Business Analytics, and Finance to develop and align on KPIs, data mapping documents, and measurement plans, as well as collaborate on budget planning, performance projections, and monthly spend reconciliation.
• Draft hypotheses and design test structures (A/B, incrementality, etc.) to identify opportunities for scale and efficiency, directly contributing to growth and ROI.
• Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV).
• Own UTM parameters, offline media tracking, naming conventions, and documentation, collaborating with Data Analytics to ensure data integrity for automated reporting.
• Assist in the assessment and development of a multi-touch and shared attribution measurement strategy.
• Build, develop, and manage the marketing analytics team to drive successful outcomes for the business and the team.

Requirements

• 7+ years of experience in business or marketing analytics, with a passion for building and leading a strategic function in a fast-paced, startup environment.
• Deep passion for data and a natural curiosity to uncover new insights.
• Strong proficiency in SQL and experience building dashboards and databases.
• Expert-level skills with Excel, visualization tools (Tableau), and programming languages (Python or R).
• Deep understanding of statistical concepts and techniques, with the ability to apply them to analytics projects such as media/marketing mix models, segmentation, and forecasting.
• Strong exposure to paid marketing channels (mobile, social, digital) and an understanding of attribution, including offline media impact.
• Excellent verbal and written communication skills with the ability to present complex findings and influence stakeholders at all levels.

Nice to Have

• Previous work experience in insurance, financial industry, and on D2C channels.

Qualifications

• Experience in building and leading a strategic analytics function in a fast-paced environment.

Benefits & Perks

• Multiple medical plans to choose from and 100% employer covered dental & vision plans for team members and their families.
• A 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
• Position is eligible for equity compensation.
• Training and internal career growth opportunities.
• Flexible time off to recharge.
• 12 weeks of parental leave for primary and secondary caregivers.
• Snacks, drinks, and catered lunches for onsite employees.