Senior Manager, Marketing Capabilities

About the Role

Key Responsibilities

• Partner with the Director of Creative Effectiveness & Capabilities to align global marketing capability initiatives with North America priorities, and ensure programs are practical, relevant and actionable for NA marketers.
• Serve as a connector between global teams (e.g. Global Marketing Excellence, Global Learning & Development) and North America Zone, to adapt tools, programs and frameworks for local needs.
• Help lead the development of new capabilities that can serve as models for broader use when existing solutions don't meet North America Zone needs.
• Lead the development of a phased capability roadmap for the North America Zone, grounded in team needs, business priorities, and strategic goals.
• Recommend and sequence capability-building initiatives based on urgency, impact, and the availability of resources.
• Ensure the roadmap reflects both near-term opportunities and long-term capability ambitions, and is continuously informed by feedback from marketing leaders and cross-functional partners.
• Partner with subject matter experts to deliver training programs, playbooks, and enablement tools that bring the capability roadmap to life.
• Coordinate rollout efforts across teams - organizing workshops, onboarding experiences, and in-the-flow-of-work activations that build confidence and consistency.
• Support the implementation and ongoing adoption of enterprise initiatives like ACE (Accelerating Creative Effectiveness), tailoring tools and training for NA teams.
• Support the development of new resources when critical gaps are identified, ensuring solutions are practical and scalable.
• Define and track success metrics for capability adoption and effectiveness in partnership with the Director and global teams.
• Monitor engagement, usage, and feedback to guide refinements and enhancements over time.
• Help ensure capability programs evolve with changing business needs and reflect both internal input and external best practices.

Requirements

• Experience in developing and implementing marketing capabilities, tools, and training programs.
• Ability to partner effectively with global teams and adapt solutions for local needs.
• Strong project management skills to develop and execute capability roadmaps and initiatives.
• Excellent collaboration and communication skills to coordinate across multiple stakeholders.
• Experience in designing and delivering training, workshops, and enablement resources.
• Ability to define success metrics and analyze feedback for continuous improvement.
• Knowledge of marketing strategies, full-funnel marketing, and brand growth principles.
• Proficiency in managing change and fostering a culture of learning and development.

Nice to Have

• Experience working within a large consumer-packaged goods company or similar environment.
• Familiarity with global marketing frameworks and local adaptation strategies.
• Experience with enterprise initiatives like ACE (Accelerating Creative Effectiveness).

Qualifications

• Relevant experience in marketing capability development, training, or related fields.
• Proven ability to lead strategic initiatives and develop roadmaps.
• Strong stakeholder management and communication skills.
• Educational background in marketing, business, or related discipline preferred.

Benefits & Perks

• Coverage for employees and their eligible dependents through healthcare, protection, and savings plans.
• Wellbeing programs including events, resources, and learning opportunities for physical, social, emotional, and financial health.
• Participation in a variety of benefits and wellbeing programs that may vary by role, country, region, and employment status.
• Performance-based bonus eligibility.
• Salary range: $118,400 - $148,000, with compensation depending on experience and location.