Senior Manager, Marketing Operations

About the Role

Key Responsibilities

• Develop requirements and use cases for new data feeds or integrations to expand capabilities and improve performance; review, test, and sign off on delivery.
• Build new campaigns, automations, and canvases spanning email, mobile notifications, browser notifications, in-app banners, and content cards with Braze.
• Constantly review the Braze data ingestion process to ensure the ability to execute sophisticated campaigns while efficiently using Data Points.
• Identify opportunities to increase campaign efficiency by implementing automation, developing new CRM solutions, and integrating new data sources.
• Act as a consultant and technical expert on the Braze platform to serve marketing stakeholders' needs.
• Monitor reporting to ensure campaigns are executing and delivering as expected, and drive troubleshooting and resolution when required.

Requirements

• 5+ years of experience in CRM / direct marketing in a fast-paced consumer environment, ideally within a digital-based subscription business.
• 3+ years of hands-on experience with the Braze platform specifically.
• 3+ years of project management skills with the ability to manage multiple tasks involving internal and external partners.
• Hands-on experience with channels such as email, push notifications, in-app banners, and browser notifications at scale.
• Proven history of implementing and improving Braze processes, including training new users.
• Basic understanding of SQL and database relationship management.
• Experience using HTML to build and personalize marketing communications.
• Experience working with product, tech, and data teams for database marketing, data/tech requirements gathering, and CRM integration.
• Superior verbal and written communication skills at all organizational levels.
• Ability to operate in a fast-paced environment with ambiguity.

Nice to Have

• 3-5 years of relevant work experience with Digital, Media, and Entertainment.
• A Bachelor's degree.
• Experience managing and leading a team.

Qualifications

• Bachelor's degree (preferred but not required).

Benefits & Perks

• Annual discretionary bonus.
• Medical, dental, and vision insurance.
• 401(k) plan.
• Paid time off and other benefits in accordance with applicable plan documents.