Senior Manager, Marketing Planning and Strategy - Marketing Strategy Enablement

About the Role

Key Responsibilities

• Develop and manage annual planning workplan and various workstreams including strategy development, goal setting, forecasting, and resourcing, including developing timelines, frameworks, and methodologies for the planning process.
• Work with leadership to set clear, measurable goals; track progress, drivers, and barriers throughout the year to enable strategic decision making and resourcing.
• Coordinate with multiple departments to ensure alignment and integration of plans to deliver annual goals.
• Continuously evaluate and refine the annual planning process to improve efficiency and effectiveness, leveraging data and insights for better decision making.
• Develop and drive prioritization frameworks to enable agility and responsiveness in plans to support dynamic business needs.
• Lead organizational change management initiatives related to strategic plan implementation and ensure effective communication and operationalization.
• Support annual and monthly forecasting processes including data collection, analysis, and model improvement.
• Analyze channel and category performance data; diagnose and identify actions to grow and influence performance.
• Leverage reporting and dashboards across channels and categories; recommend improvements to optimization methodologies based on performance reports.
• Collaborate with digital marketing teams and cross-functional partners to understand digital marketing plans and performance.
• Advise internal teams to improve processes, identify opportunities, and scale best practices and governance.
• Create and scale efficient workflows, routines, processes, and timelines, embedding operational excellence.
• Work as part of a cross-functional team and take on responsibilities outside primary job scope when necessary.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field and 3 years of experience in marketing or related field, or 7 years of experience in marketing or related field.
• Knowledge of the digital media landscape and underlying technologies.
• Experience in financial planning and analysis.
• Experience with high-impact data-driven presentations to large audiences and stakeholders.
• Strong verbal and written communication skills, with the ability to influence and manage stakeholders.
• Ability to work in a fast-paced environment with competing priorities and unclear problem definitions.
• Strategic mindset with critical thinking skills to uncover and solve business problems.

Nice to Have

• Leading cross-functional projects.
• Supervisory experience in marketing or related field.
• Master's degree in Business Administration.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 3 years of experience in marketing or related field, or 7 years of experience in marketing or related field.

Benefits & Perks

• Performance-based incentive awards.
• 401(k) with company match.
• Discounted employee stock purchase plan.
• Paid parental leave and new surrogacy/adoption benefits.
• Unlimited Flex Time Off.
• Health benefits including medical, vision, and dental coverage.
• Paid time off including PTO, sick leave, holidays, and other leave options.
• Live Better U education benefit program covering tuition, books, and fees.
• Additional benefits such as short-term and long-term disability, company discounts, military leave pay, and expense reimbursements.