Senior Manager - Marketing Technology (Strategy and Innovation)

About the Role

Key Responsibilities

• Lead the administration, maintenance, and optimization of marketing technology platforms, ensuring they align with NYU Langone Health's digital marketing goals.
• Define platform specifications, translating marketing objectives into precise technical requirements.
• Leverage data insights to evolve digital platforms, enhancing web production and development in collaboration with multiple teams.
• Identify and implement enhancements to platform features and functionality to optimize user experience and drive engagement.
• Proactively identify automation opportunities and strategies to streamline processes and improve efficiency.
• Define and execute test-and-learn strategies across platforms to continuously improve performance.
• Maintain a deep understanding of business requirements for NYU Langone Health's technology ecosystem and identify opportunities to enhance the internal and external user experience.
• Leverage audience segmentation, CDP insights, and marketing automation tools to optimize engagement and conversion rates.
• Track key performance metrics and refine strategies based on data insights.
• Ensure marketing technology platforms support omnichannel personalization strategies to securely enhance patient and prospect experiences.
• Efficiently manage projects and priorities while adhering to organizational standards.
• Partner with vendors, contractors, and freelancers to optimize platform quality and functionality.
• Work closely with the Content Strategy team to ensure technical capabilities support content distribution and engagement strategies.
• Collaborate with the Digital and Information (MCIT) team to align technical requirements, ensuring seamless UX/UI across platforms.
• Coordinate with other institutional leaders to ensure consistency in content, branding, and personalization strategies.
• Support Digital Marketing & Communications Analysts in data collection, KPI tracking, and metric analysis.

Requirements

• Bachelor's Degree in Communications or Computer Science.
• 3 years experience with Drupal web content management system (experience with WordPress a plus).
• Working knowledge of HTML, CSS, JavaScript and FTP.
• Excellent critical thinking, problem solving, communication and prioritization skills.
• Experience at a hospital, academic medical center, healthcare organization, or digital agency a plus.

Nice to Have

• 5+ years of experience in marketing technology, personalization strategy, and platform management.
• Expertise in audience segmentation and data-driven decision-making (CDP experience desirable).
• Proficiency with eCommerce strategies, marketing automation, and omnichannel personalization.
• Experience working with web publishing platforms, data management tools, and digital development methodologies.
• Strong analytical skills with the ability to interpret and communicate data-driven insights effectively.
• Proficient in project management and collaboration tools.
• Excellent written and verbal communication skills with strong stakeholder management capabilities.
• Proven ability to work effectively in a highly matrixed environment and lead cross-functional collaborations.
• Bachelors degree in marketing, business, data science, or a related field.
• Previous experience in healthcare marketing technology or related industries.

Benefits & Perks

• Comprehensive benefits and wellness package supporting career development, family, and retirement.
• Financial security benefits, generous time-off program, and employee resources groups.
• Holistic employee wellness program focusing on physical, mental, nutritional, sleep, social, financial, and preventive care.
• Resources and services designed to enhance overall quality of life for employees and their families.