Senior Manager of Digital

About the Role

Key Responsibilities

• Lead acquisition strategy and execution across digital channels including Paid Search, Paid Social, Display, Affiliate and SEO
• Develop media plan to meet acquisition goals and objectives
• Directly manage budget allocation and performance across channels with a focus on efficiency, scale and revenue outcomes
• Be responsible for all campaign trafficking, quality control, and campaign launches
• Partner with creative in the development and rotation of assets
• Lead testing across all platforms with clear hypotheses and learning agendas
• Own performance reporting for the digital channels and make go forward recommendations to key stakeholders based on data-driven insights
• Conduct research and maintain awareness of the most recent digital marketing trends and emerging technologies
• Collaborate cross-functionally within Marketing, Analytics, Sales and Finance
• Manage key vendor relationships with a goal of maximum performance
• Partner with global marketing partners/parent company to leverage best practices and economies of scale

Requirements

• Bachelor's Degree (Business, Marketing, or related field)
• 10-12 years of experience in a fast paced, dynamic marketing environment
• Experience in lead generation and program optimization for digital agencies, consumer brands, or client marketing organizations
• Attention to detail
• Exceptional organizational, follow-up and time-management skills
• Data-driven mindset and ability to make go forward recommendations based on results
• Ability to coordinate with multiple teams and facilitate multiple project execution
• Strong interpersonal skills and willingness to follow directions as well as adherence to company values/policies
• Proven track record of managing large scale digital budgets across channels
• Knowledge of online campaigns set up for various channels such as Facebook and Google, as well as performance metrics like CPM, CPC, CTR, CPA, sessions, unique users
• Experience with A/B testing protocols
• Strong MS Office and analytical skills
• Excellent project management and leadership acumen
• Above average written, verbal and presentation skills

Nice to Have

• Familiarity with project management tools and reporting dashboards
• Working knowledge of content optimization
• Experience with AI marketing tools
• Experience in working with or for advertising, communications and media agencies
• Experience with Google Analytics and Google Looker
• A process-improvement and positive mindset

Benefits & Perks

• Hybrid role: 2 days a week in our Somerset, NJ office
• Salary range of 105k-115k plus 10% bonus
• We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.