Senior Manager, Paid Search

About the Role

Key Responsibilities

• Work hands-on within Paid Search platforms and accounts (SA360, Google Ads, Microsoft Ads, etc.) to develop and enhance various strategies and campaign types (Traditional Search, Shopping, Performance Max, etc.) for several business lines
• Assist the Director in Project Management tasks and prioritization to ensure realistic expectations are set and deadlines are hit
• Uphold and expand upon internal processes for the successful management of Paid Search programs
• Manage large budgets effectively
• Monitor multiple account performance and ensure accurate targets are being achieved and the health of the accounts is maintained
• Ensure effective communication internally and externally
• Provide day-to-day implementation, optimization, and upload of client campaigns through direct input and supervising junior staff
• Liaise with vendors and third-party reps to maintain and develop relationships
• Be responsible for the operational success of accounts, ensuring deliverables are met on time and on budget
• Manage all day-to-day efforts and serve as the primary SME voice to the client

Requirements

• Expert understanding of SEM fundamentals
• Excellent Project Management & Organizational skills
• Excellent Problem Solving & Analytical skills
• Experience managing client relationships through presentations & frequent communication
• Experience working within SA360, Google Ads, and Microsoft Ads
• Experience developing & enhancing all Paid Search campaign types (Search, Shopping, Performance Max, etc.)
• Experience working with Google's automated bidding solutions
• Proficiency in MS Excel, Word, and PowerPoint

Nice to Have

• Strong analytical skills for data analysis and trend identification
• Ability to adapt quickly to industry changes and algorithm updates
• Effective communication skills for interacting with clients and stakeholders
• Team collaboration skills with designers, developers, and account managers
• Strategic thinking to align campaigns with client goals and business objectives
• Curiosity and a learning mindset to stay updated on industry developments

Qualifications

• Relevant experience managing Paid Search campaigns
• Experience with tools such as SA360, Google Ads, Microsoft Ads
• Ability to manage large budgets
• Proficiency in MS Office Suite

Benefits & Perks

• Range of medical, dental, and vision insurance
• 401(k) matching
• Paid time off
• Other benefits available; more information at dentsubenefitsplus.com