Senior Manager, Product Marketing

About the Role

Key Responsibilities

• Gain comprehensive insights into, and clearly articulate, the target customer, competitive landscape, trends and opportunities.
• Own the continued refinement of the overarching WFS value proposition, claims, and competitive differentiation messaging.
• Develop a cohesive vision and marketing strategy for WFS awareness, demand generation, and seller acquisition.
• Understand, measure, and optimize key traffic drivers (e.g., reach, frequency, conversion) to accomplish business goals.
• Successfully weave WFS into integrated Walmart and partner organization marketing content and communications.
• Support executive presentations and social media strategy to promote seller engagement and adoption.

Requirements

• Extensive prior experience developing creative and engaging content to support demand generation and customer acquisition across various mediums including paid media, email, social, and keynotes.
• Experience with end-to-end development and deployment of a successful customer/seller acquisition strategy, including multi-touch onboarding journeys.
• Experience managing internal and external marketing, PR, and communications partners, including developing marketing briefs and guiding creatives.
• Experience in B2B lifecycle marketing, offline and digital.
• Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
• Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Nice to Have

• Masters in Business Administration.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience, or 6 years' experience in Marketing, Business Administration, or related field.

Benefits & Perks

• Competitive pay plus performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits like short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees.