Senior Manager, Product Marketing (AI Content Specialist) Senior Manager, Product Marketing (AI Content Specialist)

Equinix

Redwood City, CA

Full Time

Senior

179k-269k

4 days ago

Job Description

About the Role

Reporting to the Senior Director of Product Marketing, the Senior Manager, Product Marketing (AI Content Specialist) is a strategic individual contributor responsible for writing and developing impactful AI content. This role complements a broader product and technical marketing team. The ideal candidate excels at developing a messaging framework, understanding customer use cases and personas, and articulating product value proposition and industry positioning. This role is ideal for an experienced content writer with expertise in AI/ML/DL and data center technologies, who excels at translating complex technical capabilities into clear, compelling customer value.

Key Responsibilities

Create content assets that articulate our product positioning in partnership with internal experts and 3rd party agencies
Create relevant content across various formats (solution briefs, event messaging, customer presentations, whitepapers, etc.) that align with key messaging and marketing goals
Analyze content performance across internal platforms and provide ongoing reporting
Work closely with product, design, marketing and sales teams to ensure cohesive company messaging and branding
Stay updated on the latest AI technologies and content marketing trends to continuously innovate and improve content strategies
Develop and maintain a content calendar that aligns with marketing campaigns, product launches, and industry and internal event participation
Ensure all content adheres to legal and ethical standards, including copyright laws and data privacy regulations

Requirements

Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
8-12 years of experience in product marketing, solutions marketing, or content marketing in data center, infrastructure, or cloud technology sectors
Demonstrated success in leading high-impact marketing content initiatives
Understanding of basic AI fundamentals and how these architectures are evolving and being used by Enterprise customers today
Awareness of how data center infrastructure supports AI workloads through power density, interconnection, and networking
Deep experience in crafting differentiated B2B narratives for infrastructure or platform offerings
Operational understanding of buyer journey stages from awareness to retention
Adept at translating technical detail into business value assets that resonate with field teams and enterprise buyer personas

Nice to Have

Experience with AI/GAI/Agentic AI/ML/DL technologies
Knowledge of data center infrastructure including compute, storage, and networking
Experience with partner ecosystems, alliances, and solutions in a messaging framework
Familiarity with turnkey infrastructure offers, managed services bundles, and go-to-market models

Qualifications

Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
8-12 years of relevant experience in product or solutions marketing in data center, infrastructure, or cloud technology sectors

Benefits & Perks

Competitive, inclusive, sustainable, connected and efficient benefits package
Employee Assistance Program available to all employees
Health, life, disability, and voluntary insurance plans for employees and eligible family members
Retirement plan contributions
Paid Time Off (PTO) and paid holidays
Opportunities for education, training, tuition, and certification reimbursement

Working at Equinix

Equinix is committed to an inclusive and supportive work environment, with high employee satisfaction ratings. The company values gender diversity, supports career development through education and training, and fosters a culture of transparency and respect. Employees benefit from a supportive management team and a focus on sustainability and fairness.

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