Senior Manager, Product Marketing and Enablement

About the Role

Key Responsibilities

• Develop comprehensive customer solutions, value propositions, messaging, and materials/tools to support field initiatives.
• Lead the efforts to identify unmet clinical customer needs and develop insights to drive commercial go-to-market strategy.
• Create clear paths for customers to adopt and grow their business.
• Implement the launch of new products and champion strategies to ensure commercial success.
• Collaborate with Global Product Management, Sales, and customer support organizations to generate revenues and profits and meet strategic objectives with the launch of new products.
• Develop and support cross-functional execution of short-term and long-term marketing initiatives that address all levels of the sales funnel.
• Localize and prioritize global initiatives in partnership with field leadership.
• Lead market segment and competitive analysis, incorporating insights into growth initiatives to gain market share.
• Collaborate with Sales to ensure achievement of existing sales goals and objectives and ensure that the sales groups are properly oriented to successfully promote next generation instruments.
• Deliver training, as needed, to commercial field teams.
• Ensure consistent branding and messaging with deployment of sales assets, external assets including social media campaigns, Congress messaging and booth presence.
• Support the execution of tradeshows and global commercial meetings to support the achievement of annual commercial objectives.
• Develop metrics to analyze segment performance and measure commercial success.
• Potentially manage the budget for downstream marketing activities, ensuring the highest return on investment.
• Maintain the effectiveness of the Quality and Environmental system at the sites via adherence to applicable policies and procedures.

Requirements

• Bachelor's degree in business, marketing, or a related field; MBA or equivalent experience preferable.
• Proven track record of success in a product marketing role, preferably in a life sciences technology-driven environment.
• Strong communication and interpersonal skills, with the ability to build rapport and trust with diverse stakeholders.
• Customer mindset with an outside-in look at marketing, rather than an internally focused view.
• Demonstrated ability to collaborate effectively across cross-functional teams.

Qualifications

• Bachelor's degree in business, marketing, or a related field; MBA or equivalent experience preferable.