Senior Manager, Product Marketing - Walmart Data Ventures

About the Role

Key Responsibilities

• Lead a near-term launch in a new space for our organization, including competitive landscape analysis, persona identification, core GTM materials and more.
• Identify opportunities to grow product adoption and improve product understanding by conceptualizing, drafting, and overseeing execution of content marketing assets, such as case studies, blog posts, pitch materials, and other assets.
• Improve and accelerate our marketing and products by identifying unique selling points (USPs) and use cases through a diverse range of inputs.
• Develop product positioning and messaging that articulates value proposition in multiple marketing and sales assets, including pitch decks, use cases, and other assets.
• Identify market growth opportunities; build data-driven product marketing strategies and develop business cases working with product teams and sales.
• Manage execution of several new product launches at various life cycles, including alphas, betas, and general availability and growth stages.

Requirements

• Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Product Marketing, Consulting, or related field.
• Option 2: 5 years' experience in Product Marketing, Consulting, or related field.
• Master's degree (Business, Communications, Marketing, or similar).
• 5+ years of experience in Product Marketing with go-to-market strategy.
• 2 years' of Product Marketing experience with an understanding of field operations or a background in digital and physical store execution and distribution space.
• Great interviewer, and empathetic collaborator, with the ability to simplify complex statements and ensure clear messaging.
• Experience in product marketing within tech, B2B, and health and wellness industries, with experience launching multiple products.
• Flexible and adaptive mindset, quick learner, with experience working in fast-paced environments such as consulting or startups.

Nice to Have

• Experience working in digital and in-store field operations.
• Experience with go-to-market strategies for tech solutions.
• Background in health and wellness industries.

Qualifications

• Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience.
• Option 2: 6 years' experience in Marketing, Business Administration, or related field.
• Master's degree (Business, Communications, Marketing, or similar).

Benefits & Perks

• Competitive pay with performance-based bonus awards.
• Health benefits including medical, vision, and dental coverage.
• Financial benefits such as 401(k), stock purchase, and company-paid life insurance.
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits including short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement.
• Live Better U education benefit program covering tuition, books, and fees.
• Annual or quarterly performance bonuses and potential stock options.