Senior Manager, SEO

About the Role

Key Responsibilities

• Develop the framework and strategy for SEO, Answer Engine Optimization (GEO), and Large Language Models (LLM), aligning with business and product goals.
• Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution, and optimization of performance initiatives.
• Conduct in-depth technical and content audits, analyze audience discovery and consumption patterns, and use insights to build strategic roadmaps.
• Partner with analytics and finance teams to forecast, measure, and test the impact of strategic changes through structured testing and experimentation.
• Collaborate with agencies, vendors, and internal teams such as Paid Media, Content, Operations, Product, and Engineering to translate strategy into action.
• Establish EEAT practices including authorship, content freshness workflows, technical enhancements like structured data, and content creation.
• Work with product teams to recommend initiatives that improve discoverability, including new programmatic pages, content hubs, off-site mentions, widgets, and quizzes.
• Continuously review and assess the ecosystem and tools to ensure the tech stack remains cutting-edge and efficient.
• Research and apply new methodologies in AI search landscape, setting best practices for internal teams and clients.
• Serve as the primary point of contact for all SEO, GEO, and LLM-related client questions, providing guidance, reporting, and thought leadership.

Requirements

• 10-15+ years of experience in SEO with a proven track record of developing and executing large-scale organic search strategies.
• Deep understanding of modern web technologies, including JavaScript, HTML, CSS, and Schema Markup, and how search and AI bots crawl, index, and rank sites.
• Demonstrated experience with Generative AI and Large Language Models, including strategies for content and experience optimization for these engines.
• Strong analytical skills with proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and others.
• Exceptional communication and presentation skills, capable of articulating complex technical concepts to non-technical stakeholders.
• Leadership experience in a senior or managerial role, with the ability to lead teams, manage agency/vendor relationships, and drive cross-functional collaboration.

Nice to Have

• Experience in a leadership role with mentoring and team development experience.
• Experience working in or with the insurance or insurtech industry.
• Familiarity with emerging AI search methodologies and innovative content strategies.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in SEO and AI is required.

Benefits & Perks

• Group medical, dental, vision, and prescription drug coverage.
• Short-term and long-term disability, and life insurance.
• Participation in the company's bonus program and 401(k) plan with a 5% employer match.
• Commuter benefits to reduce parking and transit costs.
• 25 days of vacation, 10 sick days, and 10 company holidays.
• Investment in learning and development.
• Regular team outings and volunteer opportunities.
• An engaging office environment and a hybrid working model for flexibility.