TurboTax Principal Technical SEO/GEO Manager

About the Role

Key Responsibilities

• Champion technical GEO and SEO best practices organization-wide to bolster organic search traffic and meet rigorous business goals each year, including successfully influencing teams from ideation to execution.
• Provide deep technical GEO and SEO oversight and management of site architecture, platform migrations, technology decisions, crawling/rendering, subdomains, and more.
• Reimagine the TurboTax GEO and SEO 3-year strategy in partnership with cross-business unit SEO leaders, AI teams, Analytics, and others, aligning with short-term and long-term business objectives.
• Employ advanced GEO and SEO techniques for AI Overviews and LLMs, targeted for Gemini, ChatGPT, Perplexity, and other top AI tools.
• Develop and implement advanced GEO and SEO 1-year strategies for schema, multimedia, Core Web Vitals (page speed), and more.
• Partner with GEO and SEO content strategy teams across the organization to ensure best-in-class technical requirements are prioritized and implemented.
• Build and drive collaborative relationships across functions (engineering, web ops, design, strategy, analytics), ensuring GEO and SEO principles are integrated from design through coding.
• Lead with effective communication at different levels for various audiences, actively seeking feedback from internal and external stakeholders to build trust and cooperation.
• Analyze and interpret user behavior and search performance to evolve GEO and SEO strategy with data-backed insights.
• Collaborate with Analysts and Data Scientists to advance GEO measurement for actionable insights.
• Lead GEO and SEO tracking, refine attribution across devices, and deliver performance reporting.
• Lead GEO and SEO testing requirements, evangelizing best practices for sitewide A/B, multivariate, geo, and personalization tests from concept to implementation.
• Integrate with the PPC team and broader digital marketing channels to maximize outcomes and ROI.
• Manage app store optimization strategies to maximize mobile app visibility and downloads.
• Inspire and manage agency partners and contractors to deliver high-quality work for the TT SEO team.

Requirements

• 10-15+ years of hands-on, advanced technical SEO experience.
• 1+ years of hands-on GEO experience, optimizing for LLMs, AIOs, and related technologies.
• BA/BS in Marketing, Business Administration, Computer Science, or a related field.
• Expertise in SEO tools like Google Search Console, Screaming Frog, GetStat, SEMRush, Adobe Analytics, and other industry tools.
• Outstanding analytical and problem-solving skills with a proven ability to make data-driven decisions.
• Strong entrepreneurial spirit with a record of innovation and a 'test & learn' approach.
• Exceptional communication skills, adept at offering and receiving constructive feedback.
• Highly organized and detail-oriented, capable of managing multiple priorities aligned with strategic goals.
• Passion for SEO and commitment to staying on the cutting edge of search marketing trends.

Nice to Have

• PPC and Holistic Search familiarity.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.

Benefits & Perks

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Position eligible for a cash bonus, equity rewards, and benefits in accordance with company plans and programs.
• Base pay range varies by location: Bay Area California $197,000 - $266,500; Southern California $183,000 - $247,500.