SEO Lead

Insight Network

San Francisco, CA

Full Time

Senior

3 days ago

Job Description

About the Role

We're looking for an SEO Lead to own organic growth across our entire platform. With 30 million organic app installs under our belt, we need someone to scale SEO efforts across our website, retreats marketplace, and therapist hub. This is a high-impact opportunity to shape how millions discover wellbeing tools when they need them most. You'll have full ownership of SEO strategy and execution, working directly with leadership to drive measurable growth across multiple product areas. Insight Timer is a platform aimed at amplifying health, belonging, and purpose, with a mission to reverse the modern health pandemic by harmonizing the human spirit and fostering global well-being.

Key Responsibilities

Own and execute our SEO strategy across our website, retreats marketplace, and therapist hub to drive organic discovery.
Stay ahead of the LLM-powered search evolution and ensure our content performs on emerging channels like ChatGPT and Google's AI-powered search.
Scale discovery across the world's largest wellbeing library of over 300,000 guided meditations and music tracks, and optimize how users find content from our marketplace of over 20,000 teachers and 25,000 mental health professionals.
Optimize high-value content pages to rank in search, drive qualified web traffic, and capture new audiences.
Conduct keyword research, build content strategies around intent, and surface impactful topics in organic search.
Perform site audits, identify crawl/indexation issues, and resolve technical blockers limiting organic growth.
Partner with developers to implement scalable technical solutions across platforms.
Maximize visibility and conversion in iOS and Android app stores through App Store Optimization (ASO), including keyword optimization and creative testing.

Requirements

5+ years of hands-on SEO experience driving measurable growth for consumer-facing digital products.
Experience with or strong curiosity about generative engine optimization (GEO), AI-powered search, and emerging search technologies.
Understanding of how LLMs are reshaping discovery and ideas for optimizing for this landscape.
Comfortable with HTML, site architecture, and analytics, able to identify technical SEO issues and collaborate with engineers.
Proficiency with Google Analytics, Search Console, and ASO platforms like App Annie or Sensor Tower.
Self-starter who thrives in a fast-paced startup environment and can build strategy, execute campaigns, and deliver results independently.
Excellent communication skills to translate SEO insights into actionable recommendations for content teams, developers, and leadership.

Nice to Have

Experience with or strong curiosity about generative engine optimization (GEO), AI-powered search, and emerging search technologies.

Qualifications

Experience in startups.
Bachelor's degree.

Benefits & Perks

Competitive salaries and options.
Fully remote role with HQ in Sydney.
Extra leave days for well-being and birthday.
A generous L&D budget and wellbeing bonus.
Annual global company retreat.
Diverse and inclusive work environment.

Working at Insight Network

Insight Timer values diversity and inclusion, welcoming team members from all over the world. The company emphasizes well-being, continuous learning, and fostering a community-oriented environment. They encourage candidates even if they do not meet all listed skills, highlighting an open and supportive culture.

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