Senior Manager, Strategic Marketing

About the Role

Key Responsibilities

• Lead the development and execution of a holistic marketing strategy tailored to the client's unique goals, consumer behaviors, and operational dynamics.
• Create and manage a quarterly marketing calendar that adapts to real-time trends, business shifts, and customer insights.
• Use data to optimize ongoing initiatives and inform long-term planning and promotions to drive sales.
• Deliver a customer-first mentality by providing elevated experiences to existing customers and attracting new customers into the breakroom and cafes.
• Activate events, merchandising, and marketing collateral as needed.
• Partner closely with operations teams, culinary leads, finance stakeholders, and internal creatives to bring initiatives to life that drive engaging customer experiences and sales.
• Foster a results-driven, collaborative rhythm across functions to ensure seamless activation and measurable success.
• Translate strategy into clear, executable plans and ensure high-quality, timely delivery across all touchpoints.
• Develop and own a site-specific Voice of the Customer (VOC) program to capture customer sentiment and behavior.
• Analyze and synthesize insights into strategic recommendations that influence marketing plans and operational improvements.
• Present actionable summaries to internal leadership and client stakeholders.
• Create compelling visual reports that communicate performance, insights, and recommendations.
• Deliver regular reporting through weekly, monthly, and quarterly templates.
• Tell the story of your impact to deepen trust and inform strategic decisions internally and demonstrate marketing value to the client.

Requirements

• 6+ years of marketing experience, ideally in a client-facing or strategic account role.
• Strong background in developing and executing tailored marketing strategies in Hospitality.
• Demonstrated self-starter mentality with the ability to take initiative and work independently.
• Proven track record of driving profitable growth through marketing initiatives.
• Excellent communicator with a knack for visual storytelling and insight synthesis.
• Highly organized, adaptable, creative, and effective in managing cross-functional collaboration.
• Experience in food service, hospitality, workplace experience, or retail is a plus.
• Location: Dallas TX with potential 50-60% travel.

Nice to Have

• Experience in food service, hospitality, workplace experience or retail.

Qualifications

• Educational background not explicitly specified in the description.