Senior Marketing Analyst

About the Role

Key Responsibilities

• Owns C-Shopper's Customer Insights platform adoption and consumption for assigned User groups to drive high platform usages and improve decision-making, customer retention, trips, and basket upsell opportunities.
• Manage retention and pursuit responsibilities among assigned Vendors to meet revenue growth objectives each year.
• Drive engagement, adoption, and high-quality usage of the C-Shopper platform by delivering implementation, support, and best practices to assigned user groups within Vendor teams.
• Provide guidance and case studies demonstrating high-value insights for Users to present to SEI Merchants, often vetting analyses prior to sharing.
• Partner with User groups to act as the voice of the customer, helping to shape SEI customer-centric sales and marketing strategies for suppliers, including coaching on opportunities.
• Deliver Vendor Users’ success processes, including onboarding and ongoing support strategies.
• Deliver ad hoc project analytics and presentations to support complex external user needs and external Suppliers’ commercial projects.
• Help define metrics for measuring program impact, User satisfaction, product usage, and growth or productivity of User groups.
• Develop strong partnerships with client user groups, cultivating change champions to drive program objectives and milestones.
• Anticipate and remove barriers that hinder team progress toward project goals.
• Conduct and report on User group evaluations and feedback.
• Communicate effectively with Users and team members to promote adoption and success.
• Continuously review market and customer trends to improve user experience, operational excellence, and drive User skills and innovative approaches.
• Present weekly updates on implementations, operations, usages, and external monetization status to Sr. Manager, Business Development, and team.

Requirements

• Bachelor's degree; Master's degree preferred.
• 2+ years of relevant work experience in Customer Insights, Market Research, or Business Analysis using C-Shopper Gateway platform or similar retailer loyalty data platform.
• Experience analyzing retailer customer or POS data and deriving prescriptive actions in pricing, promotions, and assortment.
• Knowledge of qualitative and quantitative data analytics methodologies.
• Excellent verbal and written communication skills.
• Ability to engage audiences with effective, data-based storytelling.

Nice to Have

• Experience with external customer engagement and training.
• Experience analyzing retailer customer or POS data and prescriptive actions.
• Knowledge of data analytics methodologies.

Qualifications

• Bachelor's degree (4-year); Master's preferred.
• 2+ years of relevant experience in customer insights or business analysis.

Benefits & Perks

• For a full list of benefits offered by 7-Eleven in the US for this position, please visit the provided link.