Senior Marketing Analytics Advisor

About the Role

Key Responsibilities

• Lead analysis of large datasets to extract actionable insights for marketing strategies and campaigns
• Work and guide team with disparate data sets and make sense of them to improve campaign optimizations and enhance measure campaign effectiveness
• Collaborate with ExxonMobil IT and data privacy teams to build and activate data platforms, data models and support data architecture based on ExxonMobil standards for privacy and compliance
• Direct and provide direction to external agencies and internal cross-functional teams to design and implement data-driven marketing initiatives
• Champion test and learn approach to design and execute of A/B tests to evaluate campaign effectiveness and bring innovation and learning to future marketing planning and activation
• Provide direction to dashboard design for team to use appropriate data to track key performance indicators (KPIs)
• Drive insights from data-driven projects (full funnel models, attribution models, 3P measurement tracking)
• Present findings and recommendations to senior management and stakeholders
• Ensure data integrity and compliance with data privacy regulations
• Troubleshoot with existing measurement plans, data sources and 3P tracking, including challenges that may arise due to changes/updates such as GA4 migration, Salesforce Marketing Cloud implementation, email deliverability, iOS14 updates, pixels, APIs, etc
• Stay updated with the latest industry trends and best practices in data science and marketing analytics

Requirements

• Bachelor's or Master's degree in marketing, Business, Statistics, Data Science, or a related field
• 10+ years in marketing analytics
• Proven experience in marketing analytics or in a similar analytical and data role
• Strong knowledge of digital marketing and overall digital media and measurement ecosystem
• Demonstrated experience in media analytics, the advertising industry, martech and adtech ecosystems
• Experience with data visualization tools, preference with Power BI
• Excellent communication and presentation skills
• Ability to work collaboratively in a team environment
• Strong problem-solving skills and attention to detail

Nice to Have

• Experience or interest in the B2B and public & government affairs sectors
• Familiarity with marketing automation tools and CRM systems such as Salesforce Marketing Cloud, Google's suite of products
• Knowledge of data privacy regulations and best practices

Benefits & Perks

• Pension Plan: Enrollment is automatic and at no cost to you. The basic benefit is a monthly annuity to be paid to you in retirement for the rest of your life.
• Savings Plan: You can contribute between 6% and 20% of your pay and are encouraged to enroll right away. If you contribute at least 6% to your savings plan, the Company will contribute a 7% match
• Workplace Flexibility: We have several programs such as "Flex your Day", providing ad-hoc flexibility around when and where you work, as well as longer-term programs such as leaves of absence and part-time work
• Comprehensive medical, dental, and vision plans
• Culture of Health: Programs and resources to support your wellbeing
• Employee Health Advisory Program: Provides confidential professional counseling for you and your family, including tools and resources promoting mental health and resiliency at no additional cost to you
• Disability Plan: Income replacement for when you cannot work due to illness or injury occurring on or off the job. Enrollment is automatic and at no cost to you