Senior Marketing Associate, Digital Health

Baxter International

Raleigh, NC

Full Time

Mid Level

80k-110k

25 days ago

Job Description

About the Role

This is where you save and sustain lives At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You'll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. Baxter's products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare. Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. Join us at the intersection of saving and sustaining lives- where your purpose accelerates our mission.

Key Responsibilities

Handle and lead marketing support projects for product launches, field sales support, and other marketing activities within your portfolio.
Become an internal subject matter authority for your assigned portfolio.
Generate/analyze competitive intelligence and promote understanding of competitive tactics with the sales team.
Partner with marketing communications to create innovative content to drive market awareness, lead generation, deal closure.
Coordinate portfolio social media calendars and organize marketing materials within content management system within portfolio.
Regularly interact with customers through presentations, interviews, tradeshows, professional societies, and occasional site visits and develop customer relationships.
Collaborate with global portfolio marketing to understand underlying issues related to product quality/customer complaints; ensure feedback is communicated back to respective owners for input into recommendations and resolution to identified issues.

Requirements

Minimum Bachelor's degree, with major in marketing, business, communications, engineering, or related field.
2+ years professional Marketing experience.
Highly organized self-starter who is willing to work as a team and independently and take initiative.
Demonstrated strong communication skills and ability to facilitate large group meetings to a successful outcome.
Strong multi-tasking ability to simultaneously coordinate, prioritize and balance multiple priorities and projects.
Entrepreneurial spirit.

Nice to Have

Technical/Health IT, medical device integrations expertise would be nice to have.

Qualifications

Educational background with a Bachelor's degree in marketing, business, communications, engineering, or related field.
At least 2 years of professional marketing experience.

Benefits & Perks

Comprehensive health and well-being benefits including medical and dental coverage starting on day one.
Insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
Financial and retirement benefits including Employee Stock Purchase Plan (ESPP) and 401(k) Retirement Savings Plan (RSP).
Flexible Spending Accounts, educational assistance programs, paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves, paid parental leave.
Additional benefits such as commuting benefits, Employee Discount Program, Employee Assistance Program (EAP), and childcare benefits.

Working at Baxter International

We develop quality products with the patient in mind, emphasizing patient-centric marketing. Our organization fosters collaboration with peers, partners, and teams, providing exposure to different facets of our portfolio. We operate as one team, passionate about delivering for patients and the business, and continuously developing digital tools to enable efficiency and support ongoing learning and development opportunities.

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