Senior Marketing Automation Specialist

About the Role

Key Responsibilities

• Advances campaign automation routines, analytical views, dashboards, and assets on the marketing automation stack.
• Optimizes the marketing automation stack and sales CRM connectivity by driving new insights, data sets, views and trigger activities.
• Technical subject matter expert of the sales CRM campaign and integrated marketing automation environments.
• Partners with sales CRM administrators to build appropriate applications and views for maximum visibility of marketing activities and returns.
• Provides guidance to partner agencies, internal analytical units, and marketing managers to optimize content for the core site, email, landing pages, SEO, onsite and offsite content, SEM, keywords, and sales environments including CRM.
• Focuses on key areas for improvement in analytical outcomes related to pixel/tag and tracking environments.
• Involved in testing new technologies and apps to seek applicability for the business.
• Consults on optimal user experience and customer journey maps to guide campaign/build processes.
• Works to understand website organic value and optimize paths to purchase.
• Serves as lead marketing data steward within the automation stack team.
• Provides insights and dashboard views to drive learnings and increase marketing qualified leads.
• Identifies positive trends, gaps, and benchmarks to gauge success with marketing managers and automation team.
• Focuses on advanced digital functions such as tracking activities, content optimization, UX and A/B testing, workflow automations, and dynamic marketing strategies.
• Participates in developing automation stack roadmap items and build-out plans.
• Collaborates with other business units and external partners to activate new approaches and applications.
• Aids in maintaining operational structures and processes in the marketing automation stack.

Requirements

• 7+ years of experience in a similar role with focus on digital marketing and analytics.
• Bachelor's degree or equivalent experience.
• Proficient with MS Word, Excel, PowerPoint, and marketing analytics tools such as HubSpot, Salesforce.com, Google Analytics, BrightEdge, Tableau, Domo, Omniture, Marketo.
• Excellent written and verbal communication skills.
• Experience working in a regulated industry preferred (Financial Services, Healthcare, Gaming, etc.).
• Previous use of predictive lead scoring preferred.
• Experience with sales CRM environments and campaign functions preferred.
• Understanding of current web development processes and SEO fundamentals preferred.

Nice to Have

• Experience with Salesforce.com and/or HubSpot.
• Understanding of current web development processes and SEO fundamentals.

Qualifications

• Degree in Business, Decision Sciences, Digital Marketing, Marketing, or a related discipline is strongly preferred.