Senior Marketing Brand Manager

Aquent

San Antonio, TX

Full Time

Senior

114k-135k

about 1 month ago

Job Description

About the Role

Our top financial client is looking for a superstar Senior Marketing Brand Manager to join its team in San Antonio on a hybrid basis. The client is a leading provider of insurance, banking, and investment and retirement solutions to more than 13 million members of the U.S. military, veterans who have honorably served, and their families. In this high-profile role, the Senior Brand Manager will assist in building the brand and raising brand awareness through innovative, multichannel, and cross-functional marketing campaigns. The role involves interfacing with various partners including project managers, media partners, creative teams, in-house and external agencies, sponsorship teammates, compliance, and legal, as well as reviewing market research and competitive intelligence to identify branding opportunities and industry trends.

Key Responsibilities

Contributes to the development and delivery of go-to-market plans, handling up to 20 campaigns simultaneously.
Facilitates cross-functional collaboration and innovation by sharing knowledge between Business Partners and Marketing.
Provides status updates on marketing, sales, and service activities to key team members and business partners.
Measures and reports on the performance of all marketing campaigns, assessing ROI and KPIs.
Manages assigned marketing budgets.
Monitors market trends, researches consumer markets, and analyzes competitors' activities to support marketing strategy development.
Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies.

Requirements

Bachelor's degree or 4 years of related experience in lieu of degree.
4 or more years of progressive related experience.
Subject-matter-expert understanding of the marketing function/discipline and demonstrated application of knowledge, skills, and abilities.

Nice to Have

Ability to develop and execute integrated go-to-market plans that drive brand awareness, engagement, and business results.
Experience with big brands focused on member care rather than product push.
Exceptional organizational and budget management skills.
Strong strategic thinking and analytical skills, with the ability to identify opportunities, develop innovative solutions, and measure campaign effectiveness.
Strong communication, presentation, and interpersonal skills.
Military background or veteran status (self or family) is a plus.

Qualifications

Educational background includes a Bachelor's degree or equivalent experience.
Relevant work experience of at least 4 years.

Benefits & Perks

Access to benefits like subsidized health, vision, and dental plans.
Paid sick leave.
Retirement plans with a match.

Working at Aquent

Aquent Talent values creating an inclusive environment where different backgrounds, experiences, and perspectives are valued. The company promotes career growth, diversity, and equal opportunity, evaluating applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.

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