Senior Marketing Content Strategist

About the Role

Key Responsibilities

• Drive the content strategy and craft clear and compelling content for various marketing channels including web content, product launches, and promotional campaigns.
• Collaborate with marketing teams, product managers, designers, and other stakeholders to align on content strategy and implement successful solutions.
• Drive A/B testing that illuminates customer preferences and provides actionable data.
• Partner with the SEO team to provide copy that improves visibility and website traffic.
• Transform business objectives into brand-strengthening content that drives engagement and delivers results.
• Update content on a regular basis using feedback from stakeholders, colleagues, and customers.
• Research industry trends, customer preferences, and competitor analysis to inform and enhance content strategies.
• Present and defend content strategy and solutions to internal and external audiences of all levels.
• Ensure accuracy and consistency of all copy as well as adherence to each brand's style, voice, and tone.
• Finalize content in consultation with the legal and localization teams.

Requirements

• At least 5 years of experience writing and editing marketing copy, especially for web and technology environments.
• Strong portfolio and/or writing samples demonstrating a range of winning content across a variety of media.
• Solid understanding of marketing strategies and deep experience in A/B testing.
• Exceptional writing skills with a strong command of grammar, syntax, and vocabulary.
• Proficiency in adapting writing styles to match different brand voices and target audiences.
• Proven ability to manage multiple projects and deliver on tight deadlines in a fast-paced environment.
• Familiarity with SEO principles and best practices.
• Familiarity with AI tools and experience integrating them into content strategy and copywriting workflows.

Nice to Have

• Four-year degree in English, Communications, Journalism, or related field, or equivalent experience.

Qualifications

• Four-year degree in English, Communications, Journalism, or related field, or equivalent experience.

Benefits & Perks

• Health & Wellness - Medical, dental, and vision insurance.
• Financial Security - 401(k) with company contributions, Employee Stock Purchase Plan.
• Work-Life Balance - Generous PTO and holidays.
• Professional Development - Annual education reimbursement.
• Wellness Reimbursement - Fitness-related expenses covered.
• Additional Perks - Commuter accounts, legal assistance, family support, employee discounts.