Senior Marketing Manager

About the Role

Key Responsibilities

• Design, execute, and optimize targeted marketing campaigns across channels (email, digital, content, social, events) tailored to specific customer segments, product types, and sales objectives.
• Develop and manage campaign calendars and go-to-market plans aligned with product launches, seasonal cycles, and business milestones.
• Create and deliver campaigns supporting both high-touch, technical sales cycles and low-touch, ecommerce-driven sales.
• Partner closely with Sales, Technical Support, and Business Operations to ensure messaging, campaigns, and customer engagement strategies are aligned with field insights and product realities.
• Proactively engage internal stakeholders to gather input, secure alignment, and create buy-in around marketing initiatives.
• Deliver clear and consistent reporting to executives and cross-functional teams, translating marketing performance into actionable business insights.
• Provide hands-on leadership and mentorship to marketing team members.
• Promote accountability through clear communication, goal setting, and performance tracking.
• Support LI-COR customer data management processes and strategy, working with the Senior Director of Business Operations to ensure marketing results data is captured and utilized across CRM and automation tools.
• Ensure compliance with privacy policies and email regulations, participating in regular audits.
• Coordinate marketing activities with Sales and Management to grow international and subsidiary sales.
• Ensure accessibility of resources and training materials to distribution partners.
• Oversee marketing budget, including campaign and tradeshow planning.
• Travel domestically and internationally as needed for events, customer visits, and global marketing initiatives (2-3 times/year typical).

Requirements

• 7+ years of leadership experience in marketing or related field.
• Strong track record using data analytics to drive marketing impact.
• Proven team leadership with mentoring and development experience.
• Experience in scientific or technical marketing preferred.
• Proficient in CRM and marketing platforms (e.g., Salesforce, Marketo, Pardot).
• Strong interpersonal and networking skills.
• High performer with problem-solving, creativity, energy, integrity, and patience.
• Willingness and ability to travel domestically and internationally as needed.

Nice to Have

• Experience in scientific or technical marketing.

Qualifications

• BS or M.S. in Marketing, Business, Biology, Engineering, or related fields; or equivalent experience.