Senior Marketing Manager

About the Role

Key Responsibilities

• Oversee external creative agency to complete campus collateral requests including branding, revisions, approvals, and final deliverables.
• Oversee printing vendor and collateral inventory and look for ways to improve efficiency in ordering, storage, and distribution of inventory.
• Oversee external website and development agency for all design and content requests and keep the website information up to date.
• Act as primary liaison between campuses and print and purchasing vendors, providing instructions for successful marketing request completion and managing timelines and expectations.
• Manage budgets, lead goals and creative assets with paid media agencies to help achieve marketing goals for respective programs and campuses.
• Work collaboratively with internal stakeholders across admissions, academics, compliance, financial aid, and other departments to communicate and deploy updates to programs, policies, and procedures.
• Coordinate with purchasing and external fulfillment vendors along with campus staff on interior signage, wayfinding signage, posters, etc. to ensure branding consistency.
• Manage the planning, promotion, and coordination of special campus events including open houses, new campus openings, senior days, and graduation.
• Create and manage student lifecycle communication development and execution of SMS and email campaigns in the CRM and email platform, including welcome messaging, event messaging, start date messaging, surveys, etc.
• Communicate routinely to management, campuses, project team members, external agencies and vendors, and other stakeholders, actively soliciting and addressing feedback.
• Prepare and analyze day-to-day reporting, assist with month-end reporting, and maintain budgets and appropriate accounting coding.

Requirements

• 5-10 years marketing experience with a college degree.
• Experience managing external agency and vendor partners.
• Highly organized and analytical ability to motivate and manage projects and set deadlines.
• Experience with marketing automation and CRM tools.
• Strong project management, multitasking and decision-making skills.
• Experience working with project management tools and improving workflows.
• Project thinker, end results and future results oriented with exceptional follow-through ability.
• Excellent communication skills, both written and oral.
• Proficient with Microsoft suite of products.

Qualifications

• College degree

Benefits & Perks

• Medical, Dental and Vision starting the 1st of the month following 30 days of employment
• 2 Weeks' starting Vacation per year. Increasing based on years of service with the company
• 12 paid Holidays and 2 Floating Holiday
• 401K with a Company Match
• Company Paid Life Insurance at 1x's your annual salary
• Leadership development and training for career advancement
• Tuition assistance and Forgiveness for you and your family up to 100%, depending on the program