Senior Marketing Manager, Customer Loyalty and Rewards

About the Role

Key Responsibilities

• Lead the development of the marketing strategy for customers and prospects, and be accountable for growing loyalty among customers and driving intended revenue outcomes.
• Drive a customer focused culture throughout your team, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Create a clear vision for the prospect shopping journey and customer engagement journey, inclusive of mass affluent, mass market, and strategic customer segments.
• Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing of loyalty and rewards.
• Measure past campaign performance/core KPIs and leverage data insights and emerging customer loyalty trends to create an interconnected strategy of growing customer loyalty.
• Lead and oversee the design, execution, measurement, and ongoing optimization of digital and one-to-one marketing initiatives in support of volume and profitability objectives for new and existing customers.
• Manage promotional offers and incentives to encourage specific customer actions like increased spending or deepening relationships.
• Understand how the Bank's risk appetite and risk culture should be considered in day-to-day activities and decisions.

Requirements

• Demonstrated track record in designing customer-centric marketing plans with a focus on loyalty and rewards.
• A curious and analytical mindset with experience in applying data-driven marketing into highly effective decision making to drive competitive advantage.
• 8+ years' consumer marketing experience with direct experience in shaping loyalty and rewards programs, positioning, value propositions, and messaging.
• Strong written and verbal communication skills with the ability to glean insights from data and develop a story.
• Experience leading and working across multiple and distinct functional organizations in support of specific business priorities.
• Bachelor's degree; higher education such as a Masters or PhD is desirable; industry experience typically 8+ years; at least 5 years of prior management experience.

Nice to Have

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented
• Business Acumen
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effectiveness Measurement
• Influencing
• Marketing Strategy and Positioning
• Matrix Management
• Problem Solving

Qualifications

• Roles at this level typically require a university/college degree.
• Industry experience of 8+ years and at least 5 years of management experience.
• Comparable combination of education, certifications, and experience may be considered in lieu of a degree.
• No required certifications or licenses.

Benefits & Perks

• Comprehensive range of benefits including medical/prescription drug coverage, dental and vision options, life insurance, short and long-term disability, 401(k) with PNC match, pension and stock purchase plans, dependent care reimbursement, educational assistance, wellness programs, and paid time off including holidays, vacation, and parental leave.
• Paid holidays, occasional absence days, and vacation days depending on career level and years of service.
• Additional details available at Your PNC Total Rewards.