Senior Marketing Manager, Lifecycle

Opendoor

Phoenix, AZ

Full Time

Senior

129k-161k

20 days ago

Job Description

About the Role

We're looking for a strategic, self-starting Senior Lifecycle Marketing Manager to join our Engagement & Activation marketing team and lead the evolution of our multi-channel customer journey. This role is ideal for someone who thrives in ambiguity, seizes ownership, and is equally energized by strategy, execution, and iteration. As Senior Lifecycle Marketing Manager, you'll be responsible for designing and executing full-funnel lifecycle programs across email, SMS, push, and site. You'll play a key role in shaping how we engage and retain customers - delivering relevant, delightful, and conversion-driving experiences at every step of the journey.

Key Responsibilities

Lead the strategy, development, and execution of multi-channel lifecycle campaigns across email, SMS, push, and landing pages - focused on driving customer engagement, conversion, and retention.
Own the customer journey from onboarding through winback - designing thoughtful, high-impact touchpoints that meet users where they are.
Take initiative and drive cross-functional efforts - partnering closely with Product, Sales, Brand, and Analytics to surface insights and bring programs to life.
Work autonomously - identifying opportunities, proposing bold ideas, and moving them forward without needing clear or prescriptive direction.
Build and scale segmentation strategies that personalize content based on user behavior, lifecycle stage, and predictive signals.
Establish a strong testing roadmap, including creative, timing, messaging, and channel strategies to maximize effectiveness and deliver learnings.
Define, track, and report on performance metrics, sharing results and recommendations regularly to inform business decisions.
Contribute to a culture of continuous improvement, curiosity, and experimentation - always asking, 'What's next?' and 'What if?'

Requirements

5+ years of experience in lifecycle, retention, or CRM marketing, with a strong focus on full-funnel, multi-channel journeys.
Proven ability to take initiative and operate independently in fast-moving environments.
Experience designing and managing multi-channel programs across email, SMS, push, and landing pages or site experiences.
Hands-on expertise with Iterable is required, including setting up complex journeys, using dynamic content, and building segmentation logic.
A test-and-learn mindset, with a track record of running thoughtful A/B and multivariate tests.
Strong analytical skills and the ability to interpret performance data to drive action.
Excellent collaboration and communication skills, with the ability to influence cross-functional teams.
Comfort with HTML, audience logic, and marketing automation tools.
A strategic mind and a creative eye for messaging and customer experience.

Nice to Have

Advanced experience with Iterable or Braze ESP Platforms.
Advanced HTML proficiency.
Fluency in Spanish (Verbal & Written).

Qualifications

Experience with multi-channel marketing platforms and tools.
Proficiency in HTML and marketing automation.
Experience designing customer journeys and segmentation strategies.

Benefits & Perks

Paid time off and 12 paid holidays per year.
Medical, dental, and vision insurance.
Basic life insurance.
401(k) retirement plan.

Working at Opendoor

Opendoor values openness, diversity, equity, inclusion, and belonging. We believe that being open about who we are and what we do allows us to be better. We are committed to creating an inclusive and collaborative culture, valuing diverse perspectives and backgrounds. Our employee-led Opendoor Employee Resource Groups promote collaboration and inclusion. We focus on attracting and retaining exceptional talent, empowering employees to innovate and strive for continuous improvement. We also support military community members and provide reasonable accommodations during recruitment for candidates with disabilities or other protected reasons.

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