Senior Marketing Manager - OH - On Site

About the Role

Key Responsibilities

• Provide the marketing team with operational support across the MarTech stack to launch, track, and optimize programs, with support from 1-2 specialists and outside agency/contractor support.
• Manage conversion tracking across platforms such as Google AdWords, Bing, LinkedIn, Email, etc., ensuring leads are properly tagged for attribution.
• Work closely with Sales Operations, Sales, Marketing, and other key departments to monitor business strategies, revenue growth, and KPIs.
• Support the identification, evaluation, and procurement of marketing technology.
• Collaborate with IT, line of business stakeholders, and relevant partners to deploy technology and related processes, providing training or securing training as needed.
• Use data and analytics to measure and improve performance, including tracking key metrics.
• Partner with other departments, such as product and customer success, to identify and implement process improvements.
• Stay up-to-date on industry trends and best practices in marketing operations/MarTech.
• Provide marketing with training, enablement, and ongoing technical support.
• Ensure VES leads are routing and converting per established processes, delivering an efficient lead management engine.

Requirements

• 8 years of experience in marketing operations or a related field.
• Strong analytical and problem-solving skills, with experience using data and analytics to improve performance.
• Familiarity with sales and marketing tools, such as customer relationship management systems.
• Excellent communication and collaboration skills, with the ability to work effectively with a team.
• Knowledge of the sales process and the company's target audience and goals.
• Ability to conduct market and customer research to identify opportunities for growth.
• Strong project management skills, with the ability to prioritize and manage multiple tasks and projects.
• Basic computer skills, internet skills, business research tools acumen, MS Word, Excel, Outlook, PowerPoint, working knowledge of CRM platforms.
• Excellent written and verbal communication skills, including presentation skills.
• Strong attention to detail and ability to support and manage simultaneous requests.
• Ability to demonstrate professionalism and a commitment to producing polished work.

Nice to Have

• Marketo or other marketing automation certification.
• Proven experience in marketing automation, CRM administration, budget management.
• Strong knowledge of SFDC CRM as administrator or analyst.
• Working knowledge of Google Analytics and related Google suite tools.
• Strong understanding of marketing automation software, such as Marketo, Pardot, or Hubspot.
• Salesforce certification.