Senior Marketing Manager - Paid Advertising
Later
Job Description
About the Role
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
Key Responsibilities
- Develop and own Later's full-funnel paid media strategy across B2B enterprise, SMB/mid-market, and B2C creator audiences.
- Align campaigns with audience insights, ensuring messaging, targeting, and creative maximize conversions.
- Partner with leadership to set and achieve ambitious monthly lead targets and quarterly OKRs.
- Lead execution across paid channels including Google Ads (PMax, DemandGen, Search), Facebook, Instagram, TikTok, YouTube, LinkedIn, and display/Programmatic platforms like StackAdapt and RollWorks.
- Manage large budgets (7-figure annual spend) with a focus on efficiency and ROI.
- Build, launch, and optimize campaigns with rigorous QA and performance tracking.
- Collaborate with Creative, Web, and Brand teams on ad assets, landing pages, and remarketing strategies.
- Apply structured testing and experimentation to continuously improve engagement and conversion rates.
- Translate performance data into actionable insights, delivering concise updates to team and executives.
- Partner with Sales, Revenue Operations, and Product Marketing to ensure high-quality leads.
- Collaborate with Data teams to ensure seamless tracking, attribution, and reporting.
- Report frequently to the VP of Demand Generation on progress, blockers, and next steps.
- Serve as Later's lead expert for paid media, mentoring team members and supporting peers.
- Conduct competitive research to benchmark and innovate on campaign tactics.
- Stay ahead of industry trends, emerging platforms, and evolving paid media strategies.
Requirements
- Bachelor's degree in Marketing, Business, or related field (preferred).
- 6+ years in paid media roles, serving as the primary implementor and strategist in SaaS, B2B, or B2C tech contexts.
- Proven success driving pipeline and revenue through multi-channel paid campaigns.
- Deep technical expertise in Google Ads and Meta, with strong experience across LinkedIn, TikTok, and display/ABM platforms.
- Advanced proficiency in data tools such as GA4, Salesforce, Mode, Supermetrics, Amplitude, with ability to manipulate and analyze large datasets.
- Demonstrated success managing 7-figure ad budgets efficiently.
- High standards for creative quality, user experience, and precision targeting.
- Strong understanding of web UX and how it ties into campaign performance.
- Track record of meeting aggressive growth targets in fast-paced environments.
Nice to Have
- Experience with omnichannel paid media strategies.
- Experience working in a fast-paced, high-growth environment.
- Knowledge of social media platforms and influencer marketing.
Qualifications
- Educational background in Marketing, Business, or related field (preferred).
- 6+ years of experience in paid media roles, especially in SaaS, B2B, or B2C tech environments.
Benefits & Perks
- Market-based & data-driven compensation approach.
- Salary range: $120,000 - $145,000 USD.
- Participation in various benefits plans as part of overall compensation.
- Opportunities for remote work for select positions.
- Diverse and inclusive workplace culture.
Working at Later
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change. We are proud to be an equal opportunity employer dedicated to creating a diverse environment. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age.
Job Details
Job Skills
Key skills identified from this job posting
Sign upto access all insights for this job
About Later
Website
later.com
Location
Boston, MA
Industry
Marketing Research and Public Opinion Polling
Similar Jobs
Other opportunities you might be interested in
Senior Digital Media Performance Strategist, DMO
Amadeus
Performance Marketing Manager - Social & Paid Search
Intercom
Paid Media Manager
Bloomberg
Director, Demand Capture
Chewy
Director, Demand Capture
Chewy
Programmatic Specialist
The Mars Agency