Senior Marketing Manager - US Personal & Business Banking Deposits Lifecycle Marketing

About the Role

Key Responsibilities

• Develops and executes customer lifecycle marketing strategies, including targeted promo offers, email journeys, digital banking assets, direct mailers, and SMS, to increase customer engagement, digital adoption, cross-sell, and retention.
• Manages strategic briefs, tactical plans, schedules, and budgets.
• Analyzes customer preferences, behavior, and past interactions to inform marketing strategy and develop highly targeted communications across the customer journey.
• Creates and manages customer segmentation and targeting strategies to optimize the customer experience.
• Presents marketing strategies and reporting effectively to senior leadership to support decision making.
• Develops and maintains a testing framework to continuously improve campaign performance and customer experience.
• Breaks down strategic problems, analyzes data to provide insights and optimizations, and monitors progress against milestones.
• Builds and produces reports and dashboards to understand the business impact and trends of communications.
• Coordinates and engages with other marketing team members to align on broader retention goals.
• Collaborates with internal and external teams, including product, design, analytics, and vendors, to develop and execute integrated marketing campaigns.

Requirements

• 6+ years of relevant experience and a post-secondary degree in marketing, advertising, communications, or a related field.
• Bachelor's degree in marketing, advertising, or communications; MBA or related graduate degree preferred.
• Experience in lifecycle marketing and developing customer communications plans.
• Advertising and/or creative agency experience is an asset, with a preference for financial services marketing experience.
• Advanced verbal and written communication skills.
• Proactive, deadline-driven, with strong project management skills and attention to detail.
• Experience with Workfront or similar project management software is highly preferred.
• Strong interpersonal skills with the ability to influence and build partnerships within a matrixed organization.
• Creative problem-solving skills and the ability to evaluate creative against strategic objectives and brand standards.
• Results-driven with strong analytical skills, including gathering and analyzing data, building dashboards, and storytelling for leadership.
• Comfortable working in high-growth, ambiguous environments and in matrixed organizations.
• Proficiency in Excel, PowerPoint, Word, and knowledge of financial marketing platforms such as FIS is preferred.

Nice to Have

• MBA or related graduate degree.
• Experience with financial marketing platforms through FIS.
• Advanced experience with Workfront or similar project management tools.
• Experience in advertising and/or creative agencies.
• Experience in digital banking assets and omni-channel marketing.

Qualifications

• Post-secondary degree in marketing, advertising, or communications, or related field
• 6+ years of relevant experience

Benefits & Perks

• Health insurance
• Tuition reimbursement
• Accident and life insurance
• Retirement savings plans
• Performance-based incentives and discretionary bonuses
• Other perks and rewards
• Total compensation varies based on factors such as location, skills, experience, and education