Senior Marketing Operations & Campaign Automation Specialist Senior Marketing Operations & Campaign Automation Specialist

About the Role

Key Responsibilities

• Lead the development and deployment of marketing communications and campaigns through automation platforms supporting initiatives and demand generation efforts across a tri-brand portfolio.
• Serve as a subject matter expert (SME) for campaign operation and marketing automation capabilities, providing recommendations to optimize CRM, campaign management, and marketing automation platforms.
• Design, execute, and optimize all aspects of the campaign operations process, including requirements gathering, list development, segmentation, content creation, personalization, customer journey workflows, quality assurance testing, campaign execution, automation, inbox deliverability, and measurement.
• Make well-informed segmentation and targeting decisions, tailoring communications to relevant customer personas at relevant purchasing cycle stages.
• Plan, organize, and manage multiple tasks, program schedules, and project deliverables by adapting to change, prioritizing workload, and meeting deadlines.
• Work with stakeholders to define process improvements and enable marketing campaign automation to increase efficiency and effectiveness.
• Manage external partners and support the administration of marketing automation platform(s).
• Test and optimize campaigns for improved efficiency, deliverability, engagement, and performance.
• Provide insights on new functionality within marketing automation platforms and recommend process streamlining, creating synergies, and enhancing performance.
• Maintain current knowledge of channel best practices, laws, and data governance policies to meet compliance requirements.
• Create documentation and training materials for campaign automation processes.
• Evaluate new technology features and integrations, adapting skills to advance the campaigning ecosystem and respond to market opportunities.

Requirements

• Bachelor's Degree.
• 5+ years of direct experience with Marketing Campaign Automation platforms (e.g., Salesforce Marketing Cloud, Dynamics 365 Marketing, SAS Customer Intelligence, Pardot, Adobe Campaign, Marketo, or similar).
• 5+ years' experience in the technical aspects of Marketing Campaign Management and Automation.
• Experience in management of third-party vendors and internal leaders.
• Experience analyzing key market metrics to develop actionable insights.
• Experience with coding languages such as SQL, AMPscript, GTL, or JSON.
• Experience with list development, segmentation, email creation, testing and control strategies, quality assurance, email deployment, and automation.
• Must be authorized to work in the United States without requiring future work authorization sponsorship.

Nice to Have

• Experience with additional marketing automation tools or platforms.
• Knowledge of compliance laws such as CAN-SPAM, CASL, GDPR, CCPA, TCPA.
• Strong understanding of data governance policies.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Market-competitive pay.
• Comprehensive healthcare packages.
• 401k matching & profit sharing.
• Schedule flexibility.
• Paid time off.
• Organizational growth potential.
• Employee benefits including adoption assistance, company-sponsored events and activities, employee assistance program, and employee discounts.