Senior Marketing Operations Manager

About the Role

Key Responsibilities

• Advise and support senior marketing leaders on operational performance and strategic growth initiatives.
• Improve lead lifecycle operations—from scoring and routing to SDR and Sales handoff—ensuring smooth transitions and clean data.
• Partner with the BI team to analyze funnel performance and uncover key insights that improve execution.
• Build predictive models to forecast pipeline needed to achieve bookings targets across inbound, outbound, partner, and ABM opportunity sources.
• Lead and elevate the marketing operating cadence—supporting the CMO and VP of Demand with materials for executive and board-level updates.
• Drive prioritization and coordination of key projects across Marketing Systems, Account Research, and GTM Engineering.
• Work on GTM Engineering initiatives to pilot and scale innovative workflows using tools like Clay, Zapier, and ChatGPT.
• Collaborate with RevOps and IT to align systems strategy across Salesforce, Marketo, 1mind, UserGems, ZoomInfo, Google Analytics, and other GTM platforms.

Requirements

• 7-10+ years in Marketing Ops, RevOps, or GTM Strategy roles in B2B SaaS.
• Proven success leading cross-functional initiatives across marketing and sales.
• Deep understanding of lead flow, demand generation, and SDR processes.
• Strong experience with Salesforce, Marketo, and related GTM tools.
• Strategic thinker who can operate at both detailed and executive levels.
• Experience leading experimental or automation-focused projects.
• Skilled communicator with a track record of influence across GTM leadership.