Marketing Operations

About the Role

Key Responsibilities

• Review performance dashboards to analyze campaign performance, attribution gaps, and emerging trends across channels.
• Optimize lead scoring models based on recent conversion data and collaborate with Sales to improve lead handoff processes.
• Set up tracking for new product launches, configure automation sequences, and ensure data flows correctly between platforms.
• Analyze attribution data to identify high-value channels and present findings to leadership.
• Document new processes and train team members on workflow updates.
• Eventually lead marketing operations for international expansion and own the tech stack supporting large-scale campaigns.
• Build attribution models and develop predictive lead scoring algorithms.
• Design the marketing operations playbook for companies in the portfolio.

Requirements

• Experience building scalable marketing operations, preferably at a fast-growing B2B company or startup from seed to Series B.
• Hands-on experience with marketing automation platforms (e.g., HubSpot).
• Experience with CRM systems (e.g., Salesforce).
• Knowledge of analytics tools (e.g., Google Analytics).
• Ability to identify inefficiencies in workflows and design solutions to eliminate manual work.
• Strong focus on connecting marketing activities to revenue outcomes, ensuring campaigns and touchpoints tie back to deals won.

Nice to Have

• Experience with attribution modeling and developing predictive lead scoring algorithms.
• Experience leading marketing operations for international expansion.
• Ownership of the entire tech stack supporting large-scale campaigns.

Qualifications

• No specific formal qualifications listed; experience and skills are emphasized.

Benefits & Perks

• Estimated pay range of $160,000 - $200,000.
• Eligibility to participate in Meter's equity plan.