Marketing Operations Specialist

Brookfield Properties

Charleston, SC

Full Time

Mid Level

4 days ago

Job Description

About the Role

The Marketing Operations Specialist at Maymont Homes, a division of Brookfield Properties, is primarily responsible for executing and optimizing marketing technology and digital strategies to drive performance across platforms. The role involves managing marketing technology tools, supporting digital campaigns, and contributing to SEO and analytics efforts to support the company's growth in the single-family rental space and community impact initiatives.

Key Responsibilities

Manage day-to-day operations of MarTech tools such as CRM systems, email automation, analytics dashboards, and AI platforms.
Assist with website maintenance, including content updates and troubleshooting minor issues.
Evaluate and help implement new marketing technologies to improve team efficiency.
Maintain marketing data hygiene and system integrations for accurate reporting and lead flow.
Partner with internal IT and vendors to troubleshoot technical issues and manage platform updates.
Support planning and execution of paid media campaigns across search, display, and social channels.
Monitor digital advertising performance and optimize campaigns based on KPIs.
Support tracking implementation using Google Tag Manager and analyze website performance via Google Analytics.
Collaborate with marketing team and agencies to launch digital assets.
Analyze lead funnel data, website traffic, and campaign performance; deliver insights.
Conduct A/B testing and support marketing experiments to improve conversions.
Support SEO initiatives including keyword research, on-page optimization, and local SEO strategies.
Monitor organic search performance using tools like Google Search Console and SEMrush.
Create and maintain marketing performance reports and dashboards.
Track key metrics such as CPL, ROI, and CAC, and recommend optimizations.

Requirements

Bachelor's degree in Marketing, Communications, Business, Technology, or related field.
2+ years of experience in marketing operations, digital marketing, or MarTech.
Experience with platforms such as Google Ads, Meta Business Manager, Google Analytics (GA4), CRM systems (e.g., Salesforce, HubSpot), and listing platforms (e.g., Zillow, Apartments.com, Rently).
Working knowledge of SEO fundamentals, including keyword research and SEO tools like SEMrush and Google Search Console.
Proficiency with marketing automation tools and campaign performance analysis.
Strong Excel/Google Sheets and data visualization skills; Looker Studio a plus.
Excellent organizational skills with attention to detail.
Strong written and verbal communication skills.
Ability to multi-task and work in a deadline-oriented environment.
Critical thinking and problem-solving skills.
Ability to work in an environment with high data entry and processing volume.

Nice to Have

Experience in real estate, property management, or single-family rental space.
Familiarity with API integrations or low-code tools like Zapier.
Google Ads and/or Meta certifications.
Experience implementing local SEO strategies for multi-location businesses.

Qualifications

Bachelor's degree in relevant field
Minimum 2 years of relevant experience

Benefits & Perks

Health insurance
Paid time off (up to 160 hours per year for full-time employees)
401(k) plan with 5% immediate match
Wellness credits reducing healthcare costs
Support from Brookfield Asset Management
Opportunities for career growth and advancement

Working at Brookfield Properties

Maymont Homes is committed to positively impacting communities through its work and volunteer efforts. The company values residents first, growth, and making a difference in people's lives. It offers an environment that supports career development, diversity, and inclusion, backed by the support of Brookfield Asset Management.

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