Senior Marketing Operations Specialist

About the Role

Key Responsibilities

• Maintain marketing vendor contract management, contract negotiations, and invoice processing.
• Own and manage the full marketing budget process—tracking, monthly reconciliation, and reforecasting in partnership with Marketing and Finance.
• Ensure accurate allocations, maintain budget documentation, and proactively identify discrepancies.
• Help guide investment decisions by providing financial visibility to marketing leaders and advising on spend pacing.
• Track, measure, and report on key marketing KPIs such as lead flow, campaign performance, ROI, and pipeline influence.
• Connect data across systems to ensure holistic performance views and derive actionable insights.
• Troubleshoot attribution issues, gaps in tracking, and data inconsistencies—partnering with Digital Marketing and RevOps teams to resolve them.
• Coordinate project management functions within the marketing project management platform and ensure all projects are completed on time and within budget.
• List management and coordination with the Digital Marketing, CRM, and sales teams.
• Manage campaign workflows, track deliverables via Wrike, and ensure GTM documentation is complete and aligned.
• Support campaign setup, audience coordination, and creative timelines with internal and external teams.
• Drive process improvements to streamline execution and reduce friction across marketing functions.
• Collaborate on MarTech stack evaluations and onboarding of new tools.
• Support the rollout of new processes and train marketing team members on operations and best practices.
• Serve as a connector between platforms and teams—ensuring seamless integrations and consistent workflows.

Requirements

• 5+ years in marketing operations or revenue operations in a B2B environment, with healthcare or SaaS experience strongly preferred.
• Proven experience managing and reconciling large marketing budgets with cross-functional finance collaboration.
• Strong understanding of marketing KPIs and the ability to analyze and derive insights from multi-platform data.
• Experience working with MarTech platforms such as Pardot, Salesforce, DemandScience/Terminus, Google Analytics, Wrike, Datorama, Wistia, WordPress, or Plannah.
• Familiarity with ABM strategies and multitouch-attribution models.
• Familiarity with project management platforms like Asana, Monday.com, Jira, or Wrike is a plus.
• Project management mindset—comfortable managing timelines, stakeholders, and competing priorities.

Nice to Have

• Experience working with (not necessarily administering) MarTech platforms such as Pardot, Salesforce, DemandScience/Terminus, Google Analytics, Wrike, Datorama, Wistia, WordPress, Plannah.
• Familiarity with ABM strategies and multitouch-attribution models.
• Familiarity with project management platforms (Asana, Monday.com, Jira, Wrike, other).

Qualifications

• Experience managing and reconciling large marketing budgets.
• Proven track record in marketing or revenue operations in a B2B environment.

Benefits & Perks

• Not explicitly specified in the description.