Senior Marketing Performance Analyst

About the Role

Key Responsibilities

• Serve as a lead in projects requiring subject matter expertise related to risk and analytics and the derivatives ecosystem.
• Test derivatives pricing models for interest rate and currency products in various risk and analytics projects.
• Develop and support enterprise-level stress testing for finance, risk management, portfolio management, and trading partners, serving as a subject matter expert in risk analytics and systems.
• Maintain knowledge and participate in projects related to evolving deliverables and global regulatory initiatives impacting the company.
• Support the development and ongoing management of structured derivatives not supported by the system of record.
• Investigate and resolve daily pricing and reporting issues as part of day-to-day operations.
• Collaborate with cross-functional teams including ALM, Finance, Front Office, Middle Office, IT, Treasury, and Risk Management.
• Partner with Product Owners, Marketing Ops Channel Owners, Sales, Digital Designers, Technology, Engagement, Growth, and Activation teams as the Data Lead for the assigned Line of Business.
• Manage data-related tasks in marketing execution, including providing strategic data leadership, influencing measurement practices, uncovering and validating data, and driving data-driven decision making.
• Define and create target audiences in partnership with Customer Insights and establish data needs for segmentation.
• Connect key business data with marketing data environment through collaboration with Marketing Data Engineering.
• Ensure understanding of data implications of modern marketing tools such as Adobe Analytics, Salesforce, Marketo, 6Sense, PathFactory, PowerBI.
• Provide clear data connection paths to business outcomes and track performance against OKRs.
• Recommend and prioritize strategic testing opportunities to improve conversion rates and customer journeys.
• Create and manage reporting and data visualization, synthesize key performance metrics, and share insights with stakeholders during Sprint Reviews.

Requirements

• 5-8 years of professional experience in a digital, product, or finance role.
• At least 3 years of experience analyzing multi-channel campaigns to generate insights for test and learn strategies.
• Experience with paid digital media, SEO, web, email, social platforms, and understanding their impact on data models.
• 3+ years of experience with CRM systems such as Salesforce.com or Microsoft Dynamics.
• 3+ years of data visualization experience creating dashboards.
• Strong data presentation skills using dashboards, Excel, and PowerPoint.
• Deep understanding of analytics, marketing metrics, statistics, and financial metrics.
• Ability to simplify complex data and communicate findings effectively across organizational levels.
• Proven track record of improving customer journeys and acquisition funnels.
• Strong interpersonal, verbal, and written communication skills with a consultative approach.
• Excellent project management skills with a focus on deadlines, processes, and policies.

Nice to Have

• Experience with Azure data lake and big data platforms.
• Experience with database tools such as MySQL and SQL Server.
• Knowledge of statistical tools like R, SAS, Python, and techniques such as segmentation, regression modeling, and customer lifetime value.
• Familiarity with analytics platforms and business intelligence tools.
• Experience with Alteryx or similar data automation platforms.
• Knowledge of social media measurement tools like Medallia and Sprinklr.
• Experience with web analytics and testing tools such as Adobe Analytics, Adobe Target, and Google Analytics.
• Experience with ad servers like Google Ad Manager and OpenX.

Qualifications

• Educational background is not explicitly specified but implied to include relevant professional experience in finance, marketing, or data analysis roles.

Benefits & Perks

• Comprehensive health plan including medical, prescription drug, vision, and dental insurance.
• No-cost short- and long-term disability insurance.
• Company-paid life insurance and legal services.
• Retirement pension funded by MetLife and 401(k) with employer matching.
• Group discounts on voluntary insurance products including auto, home, pet, critical illness, hospital indemnity, and accident insurance.
• Employee Assistance Program (EAP) and digital mental health programs.
• Parental leave, volunteer time off, tuition assistance, and more.