Senior Marketing Specialist (Hybrid-Reston, VA)

About the Role

Key Responsibilities

• Support all aspects of marketing campaigns that advance our utility business goals.
• Work on a team with multiple marketers and subject-matter experts to help create integrated marketing campaigns through a combination of marketing deliverables, design, and media.
• Support the creation of marketing content (articles, papers, case studies, webinars, targeted emails, etc.), including translating complex data and analysis into digestible and engaging narratives.
• Support capture marketing and account-based marketing campaigns that target high-value opportunities.
• Collaborate with business development team to achieve common goal of business growth.
• Contribute to annual marketing strategy to help define business priorities, key audiences, campaign themes, and a full year of campaign activity.
• Engage subject matter experts at all levels on relevant topics and messaging approaches to attract industry attention.
• Help educate and encourage staff to engage with social media to further extend the reach of our marketing content.
• Collaborate with our event marketers to optimize our event, conference, and award strategy and maximize ICF's exposure in the marketplace.
• Support data analysis and reporting efforts associated with various marketing strategies and campaigns.

Requirements

• B.S. in Marketing, Communications, or related field.
• 4+ years of experience working on marketing campaigns, preferably for a marketing agency or in B2G or B2B environments.
• 4+ years of experience planning and executing in-person and virtual events.
• Project management and time management skills and the ability to juggle multiple priorities simultaneously.
• Storytelling skills with the interest/ability to turn complex topics and data into compelling narratives.
• Strong written and oral communication skills and ability to influence an audience that includes senior leaders and stakeholders.
• Ability to work across teams and departments in a highly collaborative way.
• A strong communications leader who is able to manage day-to-day tasks independently.

Nice to Have

• General knowledge or strong interest in energy industry.

Qualifications

• Educational background includes a B.S. in Marketing, Communications, or related field.

Benefits & Perks

• Pay range from $73,403.00 to $124,784.00 based on full-time employment.
• Reasonable accommodations available for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs.
• Information about workplace discrimination rights and benefit offerings included in the Transparency in Benefits Coverage Act.